"How to create defensible differentiation?" It's one of the most valuable questions to answer for a SaaS founder.
Here's why:
If your product is hard to copy:
- You have a market access advantage over alternative solutions
- You have a resource advantage over alternative solutions
- You have a price advantage over alternative solutions
Defensible differentiation is what I always look for in my (re)positioning projects. ...
Being obsessed with value is good - the question is - which value?
You have the B2B SaaS CEOs that are talking a lot about
- the valuation of their company in two or three years
- the value of the funding they just received
- the value of becoming a unicorn fast
- the value of the people they know
- the value of their aspired exit
- ........................................
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As you have noticed, I've written a number of times about demand creation in the past weeks. Last week I highlighted the power of Narrative design - and that drove some inspiring discussions.
What I realized is how little is known about it - hence a bit more on Narrative Design today., ...
"How to go about solving a problem in a way that creates defensible differentiation in a heavily competitive market?" It's one of the questions I drill into in my interview with
Nayan Ratandhayara, co-founder and CEO of Shipyaari.
We explore how Nayan has been able to build a successful logistics tech business without any logistical experience. ...
We explore what's broken in the way businesses are leveraging automation. Jay explains that before you can automate something, you have to understand it. And that's exactly where most companies are going dark. He shares his big lessons learned to create defensible differentiation and what thread is constantly looking for to build a business that grows predictable traction from the start.
You start with a big idea, something that will create a shift in value in the market. And you create a product that once customers see in action, they can't imagine a life without.
The typical reaction you get: "I'd never even imagined this was possible - let alone thinking there were solutions out there I could even buy."
All cool, but if no one realizes what you do is possible, how do you grow remarkable traction?
In short, there is a playbook of 6 critical steps:
....
Yesterday I asked Shaunak Roy, CEO of Yellowdig, for his expertise around the question: How to create predictable traction in a new SaaS category?
Shaunak is on a mission to make classroom learning more joyful, active, and engaging - and is, with that, ...
Earlier this week I asked Alex Levin, CEO of Regal – How did you start product strategy wise, to create something that has defensible differentiation? His answer represents a valuable lesson worth reflecting upon.
Getting traction is challenging in various stages of your business. Keeping it and making it remarkable is even more challenging.
It's not only essential that traction starts (which is hard enough). It's even more important that it grows and never stops doing so. Unfortunately, the latter part is where most SaaS companies suffer.
"What's holding your business back?" That was the question we raised Thursday afternoon in my
SaaS CEO Mastermind.
After giving each participant time to reflect, the answers started to pop up in the chat.
Lower budgets..., Brand awareness..., ...