“How to create defensible differentiation?”
It’s one of the most valuable questions to answer for a SaaS founder.
If your product is hard to copy:
- You have a market access advantage over alternative solutions
- You have a resource advantage over alternative solutions
- You have a price advantage over alternative solutions
Defensible differentiation is what I always look for in my (re)positioning projects. ...
Being obsessed with value is good – the question is – which value?
You have the B2B SaaS CEOs that are talking a lot about
- the valuation of their company in two or three years
- the value of the funding they just received
- the value of becoming a unicorn fast
- the value of the people they know
- the value of their aspired exit
“Fundamentally, we’re changing the way that a business thinks about building its product.”
This is the essence of my interview with Jonathan Anderson
, CEO of Candu.
We explore what’s holding a lot of software vendors back from shipping products to market and achieving high adoption rates
As you have noticed, I’ve written a number of times about demand creation in the past weeks. Last week I highlighted the power of Narrative design – and that drove some inspiring discussions.
What I realized is how little is known about it – hence a bit more on Narrative Design today., ...
, Former CEO of Loopin, shared a valuable lesson worth reflecting upon.
When I asked him for a Do or Don’t that he’d like to share with peer B2B SaaS CEOs, here’s what he answered.
Don’t bring in people where you’re not 100% oversubscribed,
recently posted this.
Dear startups looking for an excuse:
I know many categories of software that right now have weakened demand. It can be hard out there.
But … I know exactly 0 categories of software that have 0 demand
Just go sell something
It made me smile – ...
“How to go about solving a problem in a way that creates defensible differentiation in a heavily competitive market?”
It’s one of the questions I drill into in my interview with Nayan Ratandhayara
, co-founder and CEO of Shipyaari.
We explore how Nayan has been able to build a successful logistics tech business without any logistical experience. ...
We explore what’s broken in the way businesses are leveraging automation. Jay explains that before you can automate something, you have to understand it. And that’s exactly where most companies are going dark. He shares his big lessons learned to create defensible differentiation and what thread is constantly looking for to build a business that grows predictable traction from the start. ...
You start with a big idea, something that will create a shift in value in the market. And you create a product that once customers see in action, they can’t imagine a life without.
The typical reaction you get: “I’d never even imagined this was possible – let alone thinking there were solutions out there I could even buy.” ...
“How to create predictable traction in a new SaaS category?”
It’s a question I asked Shaunak Roy, CEO of Yellowdig, yesterday.
Here’s his answer:
“SaaS is transforming from becoming a tool to solving business problems; it’s becoming more important to talk about “outcomes” in concrete terms.
With this, ...