Search Results for:
"How to stand out"

🔆 How to stand out at a massive SaaS conference? 

Ever wondered how to really stand out at a colossal SaaS conference? I recently had an insightful discussion with a customer facing this exact challenge for an upcoming Cyber Security conference in London. Here's a hard truth: Simply replicating your website on a booth won't cut it. Remember, you have…

🔆 How to stand out in a crowded SaaS Conference?

One of my customers told me about a CyberSecurity conference they participated in last week. "Attracting attention proved to be very challenging," he said. "We were in the Startup pavilion - So much noise - it was very hard to stand out." The key question then becomes: What can you…

🔆 Standing out takes courage.

Why most SaaS businesses struggle to stand out, no matter hard they try.   When I speak to SaaS professionals about 'standing out,' virtually everyone nods this is what they want.  But, if they all want it, why is it that only so few SaaS companies do so?   The…

🔆  Instantly standing out for your ideal customers

"We had lines of people interested in what we have to offer because we were so different than the rest of them there… ….It was like a real David versus Goliath type of situation."   This is a quote from Neta Meidav, Co-founder and CEO of Vault Platform. I interviewed…

#254 – Rafi Wadan, CEO Stargazr – on standing out in the very crowded FP&A category A story about using augmentation to solve 6+ figure bottlenecks in a fraction of the time

We explore what's broken in the way manufacturing companies make decisions. Rafi shares his lessons learned on creating predictable traction in the highly competitive category of FP&A. He tells stories about how niching down helped scale faster and help deliver remarkable results in a matter of 30 days. Last but…

🔆 Leveraging framework + product to stand out

For any startup, the first critical challenge to overcome is: How to gain our first +100 customers. One quote from my interview with Patrick Woods, CEO of Orbit, earlier this week represents a valuable lesson worth paying attention to. It therefore underpins my reflection for today.

#136 – A story about how we can leverage our ability to meet customers’ needs, by understanding their true intents An interview with Frank Schneider, CEO at Speakeasy AI

This podcast interview focuses on product innovation that has the power to give everyone of us a better understand of what our customers really want. My guest is Frank Schneider, CEO at Speakeasy AI. Frank consulted and led teams providing various SaaS and AI solutions for contact centers and B2B.…

Do You Struggle To Stand Out With Your Software Company?

It was at the end of 2005 when I started to appreciate the power of segmentation and positioning. During one my analyst calls one of the industry analysts in my network advised me to get some help around positioning and segmentation of our solution. His honest opinion: ‘your solution has…