Search Results for:
"Leveraging Segmentation"

🔆 “The strategies that almost killed my Saas business…”

"The three strategies that almost killed my Saas business…" These were the words that caught my attention in a post from Josh Hayman, CEO of Interact, here on Linkedin Looking into the failed strategies, #2 stood out to me: Generic content.  It's so common and (sadly) a silent killer for…

How to create defensible differentiation in your SaaS business?

How to create defensible differentiation?  It's one of the most valuable questions to answer for a SaaS founder. Here's why: If your product is hard to copy: You have a market access advantage over alternative solutions You have a resource advantage over alternative solutions You have a price advantage over alternative…

🔆 The mistakes made in search of defensible differentiation

As I was writing my essay about defensible differentiation, a couple of people asked me: What are the typical mistakes SaaS companies make in search of Defensible Differentiation? To answer that, let's first define the term: Defensible differentiation in SaaS refers to unique features, services, or other aspects that set…

🔆  What risks are your ideal customers most sensitive about?

In the past weeks, I've reflected several times on the essential ingredients for building the perfect Segmentation cocktail. Today I'll address the final ingredient: What risk do they tolerate? Naming it - and then acting on it makes all the difference. 𝗪𝗵𝘆? Somehow most of the SaaS vendors I see…