In my book
The Remarkable Effect, I talk a lot about becoming a business people start talking about and keep talking about.
Obviously, there's a lot to it that's fundamental i.e. part of your SaaS business' DNA, i.e., your product strategy, your segmentation, ...
Most SaaS companies treat product strategy as feature planning. Build the roadmap, ship the features, hope for growth. But remarkable companies understand product strategy is their primary leverage for competitive advantage.
Through 360+ founder interviews and 20+ years of product strategy experience, I've identified 6 principles that separate strategic product companies from feature factories:
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Differentiation isn't just a marketing exercise—it should be baked into everything your SaaS company does.
After 200+ advisory sessions with CEOs, I've found that companies growing 2-3x faster than competitors don't just talk differently—they operate differently in ways customers actually value.
This essay reveals nine principles to build differentiation that strengthens over time instead of fading away, from ensuring prospects actually experience your difference to preventing the internal complacency that kills most competitive advantages.
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Feeling the squeeze of today's economic headwinds on your B2B SaaS sales? You're not alone. But what if you could navigate these stormy waters like a seasoned captain and emerge stronger than ever?
In this guide, I'll arm you with proven strategies to slice through barriers, shorten sales cycles, and crush your quotas - without desperate discounts. You'll learn how to build an unshakable foundation, leverage unconventional metrics, and implement game-changing sales acceleration techniques.
Last week I spoke to two B2B SaaS founders who're both seriously considering going 100% bootstrapped because 'the VC path doesn't feel good at the moment, and it's to be seen whether getting funding will succeed at all, given the current climate.'
These two founders are not alone. ...
Most SaaS companies launch with a product-first mentality, hoping customers will naturally discover their value. But in today's crowded market, waiting for organic demand is a recipe for stagnation.
The companies that break through aren't just building better products—they're mastering the art of demand creation as the foundation of their go-to-market strategy.
Here's how to transform your approach from reactive hope to proactive growth engine:
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"Mastering the Product launch is one of the most effective ways to break through the noise and compete effectively [...], but when they go wrong, they are extremely expensive." It's a quote from
Derek Osgood, founder and CEO of Ignition. ...
Some people may think that a sales pitch and a business proposal are the same thing; however, they are different stages in proactive sales.
There are four fundamental differences, which I am outlining below. Knowing these differences can help you make a more significant impact. ...