Mastering the art of B2B Positioning And why getting this right underpins the growth potential of a B2B SaaS business
This blog digs deep into the importance for SaaS companies to master the art of B2B Positioning
🔆 Mastering the power of surprise
In my book The Remarkable Effect, I explain how to shape a SaaS business people start talking about and keep talking about. And one big component of that is: Surprise. Surprise is subtle, however. It's only a surprise if it's not expected. Surprise is extra. It's a gift. …
🔆 How to fuel profitable growth?
Last week I spoke to two B2B SaaS founders who're both seriously considering going 100% bootstrapped because 'the VC path doesn't feel good at the moment, and it's to be seen whether getting funding will succeed at all, given the current climate.' These two founders are not alone. It's been…
🔆 Making product launches a competitive advantage
"Mastering the Product launch is one of the most effective ways to break through the noise and compete effectively
4 Differences Between a Sales Pitch and a Business Proposal
Some people may think that a sales pitch and a business proposal are the same thing; however, they are different stages in proactive sales. There are four fundamental differences, which I am outlining below. Knowing these differences can help you make a more significant impact. The Art of Communication: Written…