For the past 3 weeks, I've been unpacking product strategy implementation - all in response to your questions about
my 6-principle framework.
Some of you asked:
"But HOW do we actually implement this without our sales team revolting?" ...
Last month, a CPO told me:
"We have a brilliant product strategy. The problem is nobody follows it."
Sound familiar?
Here's the thing:
Most product strategies don't fail because the framework is wrong. They fail because CPOs get constantly overruled by other agendas - the CRO needs features to close deals, ...
As you've seen, this month I am exploring
product strategy fundamentals. Today's challenge: You've read the 6-principle framework, but where do you actually start?
Most CEOs want to begin with what seems easiest. "Strategic yes" filters look simple—just apply three questions to every request. ...
Most SaaS companies treat product strategy as feature planning. Build the roadmap, ship the features, hope for growth. But remarkable companies understand product strategy is their primary leverage for competitive advantage.
Through 360+ founder interviews and 20+ years of product strategy experience, I've identified 6 principles that separate strategic product companies from feature factories:
...
Most SaaS companies optimize what's broken instead of killing what's working but wrong.
They keep adding features to products customers barely use, pour engineering hours into fixing what should be replaced, and protect revenue streams that prevent them from building what customers actually need. ...
Two weeks ago, I
interviewed Chris Brisson , CEO of SalesMessage. He made a point about product strategy that's worth reflecting upon.
Optimizing existing processes feels productive. But it locks you into someone else's assumptions about how work should happen. You add efficiency layers, ...
Tuesday, I interviewed
Chad Rubin , CEO of
Profasee. He made a point about product strategy that's worth reflecting upon.
Most SaaS roadmaps are feature wishlists with deadlines. Product teams debate dashboard redesigns versus advanced reporting. They prioritize based on customer complaints or whatever the loudest exec wants. ...
If you'd assess all the SaaS products you use on a given day, which is your favorite?
Why's that the case? What makes it your favorite?
Often (at least, that's the case for me), it's because it's there for you at the moment it matters. ...
It's amazing how many SaaS traction challenges start from one root cause
Assuming delivering table stakes is enough.
The quote below from my
interview with Dror Talisman, co-founder and CEO of NeuroBrave, represents a valuable lesson worth reflecting upon.
When I asked him what drives his product development and GTM decisions, ...
TL;DR – Your job is to shake the tree hard and kill as many ideas as possible
This quote from my
interview with Jay Bartot, Co-Founder and CEO of Zeitworks, represents a valuable lesson worth reflecting upon.
"A lot of entrepreneurs, unfortunately, ...