We explore the counterintuitive approach he took to scaling a vertical SaaS business when everything seemed to collapse. While many companies cut back during COVID, Geordy doubled down on technology investments after securing angel funding. His journey reveals how industry expertise combined with technological innovation created a solution that convinces the moment people see it. His methods challenge conventional wisdom about rapid customer acquisition and demonstrate how focused simplicity beats feature complexity, especially in specialized verticals.
We explore her journey to build a successful B2B SaaS company in a period when most of her competitors ceased to exist. Lee shares her story about a remarkable pivot during Covid, and why she decided to do nothing when "back to work" kicked in again. She also shares how she wasted 3 valuable years at the start, and what she could have done differently to avoid that. Last but not least, she elaborates on what ingredients she doubles down on to build a product people just keep talking about.
How can you make a Sales-led SaaS business more resilient? I explored this in my interview with
Ruban Phukan, CEO of Goodgist, an AI veteran, multi-patent holder, and serial entrepreneur.
Here are my 5 highlights:
- Focus on a real problem first (no matter how small or big),
...
We explore the challenges of continuous learning in today's fast-paced technological environment.
He explains his first principles for making his strategic bets and why he opts to take a platform approach rather than a point solution approach. Last but not least, he explains his lessons from niching down and verticalizing his GTM approach around the platform.
We explore an inspiring journey of resilience of running a successful software business for +34 years. Dean talks about his near failures and shares the big lessons he learned to come out stronger, again and again. He digs into the fundamentals to build a resilient software business and how he's incorporating that into the day-to-day work, so it's lived to the fullest.
Creating resilience in a SaaS business is essential. We all know.
But resilience isn't one thing that stands on its own.
It comes in many forms and shapes.
It requires building specific muscles.
Therefore, we dove into the art of Pipeline Resilience in yesterday's SaaS CEO Mastermind. ...
While writing my 2nd book (themed "Remarkable Resilience"), I uncovered that the most resilient SaaS organizations are building resilience as a muscle.
Conversations I have had so far revealed that you can grow this muscle by exercising it on three levels:
- Sensing strength (ability to see patterns/changes),
...
I see many high-potential business software companies in my work; however, many don't create the momentum they aspire to because they can't prevent short-termism from taking control.
Sometimes it happens silently because they are slowly losing their edge.
Sometimes it happens like a thunder stroke from a clear sky because of an ownership change that infuses different objectives. ...
A Mastermind & mentorship for Mission-Led SaaS CEOs
Earlier this week, Interbrand published its annual
Best Global Brands report for 2022. The summary:
This year, against a backdrop of increased economic uncertainty, the cumulative value of the world's 100 Best Global Brands surpasses $3 trillion for the first time—up 16% year on year; proof that strong brands have greater resilience in tough times. ...