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#269 – Erdem Gelal, CEO of Flowla – on creating fans, not just customers A story about how closing B2B deals can be as easy as checking out a cat litter box on Amazon

We explore what’s broken in the B2B SaaS sales process. Erdem explains the fundamental decisions that helped take the company from its idea to where they are today, why he doubled down on a bottom-up PLG approach, and what he’s learned to get traction going. We discuss his big learnings to drive the adoption of the solution and to spark word-of-mouth recommendations. ...

🔆 Looooong sales cycles… 

Erdem Gelal, CEO of Flowla, shared a valuable lesson worth reflecting upon. 
When I asked him, “What was a critical decision you took early on that defines the success your SaaS business today?” here’s what he said:
….Create clarity for your prospects…
Buying is a very anxiety-inducing event. ...