#295 - Aaron McReynolds, CEO of Alysio - on competitive drive to fuel Sales innovation.

A story about redefining sales productivity and individual success.

This podcast interview focuses on the entrepreneurial journey to help overcome performance challenges in SaaS revenue operations. My guest is Aaron McReynolds, Co-Founder and CEO of Alysio.

Aaron McReynoldsAaron is a tech entrepreneur on an ambitious mission. He’s got over eight years of experience in sales and sales management. Working for companies like Qualtrics, Octa, and Lacework gave him a proven track record of leading and growing sales teams in various markets, such as enterprise, corporate, and international. The challenges he faced during that period inspired him and his co-founder to found Alisio in October 2022. 

Their mission: to empower sales professionals with the tools and insights they need to achieve their goals and refine their Sales teams.

And this inspired me, and hence I invited Aaron to my podcast. We explore why, instead of building a tool primarily for revenue operations, he decided to bet on the end-users (sales reps), thereby challenging the traditional approach of building tools for Sales backend operations. We discuss the toughest challenges he had to overcome early on his journey, thereby prioritizing the success of the business over personal considerations. He elaborates on his ‘Minimalist Funding Approach’ – acknowledging the necessity of funding, but still advocating for a lean approach. And last but not least, he explains why he and his team decided to take AI off their roadmap. 

Here’s one of his quotes:

We see, in the future, essentially a three-legged stool. And to us, that three-legged stool is comprised of the three most important parts of any sales organization: customers, revenue, and people. And so you talk about customer data: Salesforce HubSpot. You talk about revenue data: Clari, Gong, Outreach. And then, when you talk about the people, ‘How do you understand the people who are your most important asset and most valuable asset?’, that’s almost always where the crickets come up.

During this interview, you will learn four things:

  1. How he identified a gap in sales tools despite using all the popular ones.
  2. How they are creating a market perception to be a much bigger company than they really are.
  3. Aaron’s leadership style to use humility to make up for the things he doesn’t know as a SaaS CEO.
  4. Why he’s focused on understanding and rewarding individual sales performance, challenging the norm of board, organization-level metrics.


For more information about the guest from this week:



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About the author

Sales Pitch

Ton Dobbe is a former B2B software product marketer who's on a mission to save mission-driven SaaS CEOs from the stress of 'not enough' traction. He's the author of The Remarkable Effect, the host of the Tech-Entrepreneur on a Mission podcast, and writes a daily newsletter on the secrets to mastering predictable traction.