"Are we creating enough traction fast enough...?"

That constant itch for any B2B startup: Are we creating enough traction or not

In 2 weeks the year is behind us – again. It’s been yet another year that has been unlike any I can remember
Business-wise everything is still turned on its head.

But marketing-wise this is possibly the best thing that could have happened. It forces us (again) to:

  • sharpen segmentation – where do we focus, and where not.
  • adjust our messaging – showing empathy and addressing the topics that cut through the noise.
  • fine-tune our positioning – priorities shifted for our customers. What was important before isn’t anymore.

But then the itching questions pop up:
‘Are we creating enough traction?’
‘Are we betting on the right opportunities?’
‘Is our go-to-market focused enough?’

If I ask the question ‘How are you doing?’ many instantly reply: ‘OK!’
The answer to this question often reveals a lot? Often there’s a lot being hidden behind the ‘OK!’.

One thing I know is this: the itching is real – no matter if you’re really ‘OK!’, outperforming all your peers or not.
Fact is: It’s tough to look at this without bias. As a CEO running a B2B SaaS startup, you’re simply too close to the business – and so is your management team.

So – are you surrounding yourself with people that can help you undo the blinders? People, that tell you what you need to hear, rather than you what to hear?
If not – consider joining the Tech-Entrepreneur-on-a-Mission tribe.

About the author

Sales Pitch

Ton Dobbe is a former B2B software product marketer who's on a mission to save mission-driven SaaS CEOs from the stress of 'not enough' traction. He's the author of The Remarkable Effect, the host of the Tech-Entrepreneur on a Mission podcast, and writes a daily newsletter on the secrets to mastering predictable traction.