#213 - Baptiste Boulard, CEO Swapcard - on dominating a niche

The art of creating a SaaS product that's mission-critical, not nice to have.

This podcast interview focuses on product innovation that has the power to connect business people in ways that are more engaging and drive more value. My guest is Baptiste Boulard, CEO of Swapcard

baptiste boulard

He’s an ex-lawyer who turned entrepreneur and tech enthusiast. This Henry Ford quoted what drives him the most:

“Anyone who stops learning is old – at twenty or eighty. Anyone who keeps learning stays young. Life is about keeping your mind young.”

Today, Baptiste is CEO and Co-Founder of Swapcard. He swapped his career in law to launch Swapcard alongside two childhood friends with a vision to change the way people network at events.

What’s underpinning their vision is the belief in the impact of human-to-human interaction in a digital world. Swapcard is therefore on a mission to bridge the gap between the online and face-to-face world – thereby aiming to unlock meaningful encounters that have, until now, been impossible.

And this inspired me, and hence I invited Baptiste to my podcast. We explore what’s broken in the space where we make our biggest marketing investments: the world of events. How a lot of things have been solved on the process side – but not what’s most valuable: Networking. Baptiste shares the big lessons learned from his entrepreneurial journey. What was required to not only survive the Pandemic crisis but to actually come out stronger. The pivots he’s led to move from ‘nice to have’ into the ‘mission critical’ domain. And what is required to build a SaaS business that the world talks about?

Here are some of his quotes:

“When you are an entrepreneur, you’re building a future which doesn’t exist. So if you’re not curious it’s very hard to because there is no recipe and no one who can really help you. What you have to do is be very curious in terms of your reflection, the people you meet, and grab ideas from everything you do”

During this interview, you will learn four things:

  1. What skills to develop when you’re building a future that doesn’t exist – and there’s no recipe.
  2. What to do when everything you’ve done and all the value you build seems to become worthless
  3. That even in the densest markets you have ample opportunity to dominate a niche
  4. That a strong culture is the foundation to survive any crisis – and how to go about building one.

For more information about the guest from this week:


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About the author

Sales Pitch

Ton Dobbe is a former B2B software product marketer who's on a mission to save mission-driven SaaS CEOs from the stress of 'not enough' traction. He's the author of The Remarkable Effect, the host of the Tech-Entrepreneur on a Mission podcast, and writes a daily newsletter on the secrets to mastering predictable traction.