Over time, the success or failure of a SaaS company really depends on the strength of the product-market fit.’ What fascinates me is this: What defines that strength? How can we ensure we start off with the strongest possible product-market fit and maintain it over time? Cause at the end, it’s a moving target, right? That’s what this blog is set out to answer. […]
SaaS Product differentiation is the characteristic or characteristics that make your product stand out to your ideal customer in a way that’s so valuable that they’d happily pay a premium. […]
This blog digs deep into the importance for SaaS companies to master the art of B2B Positioning […]
“One thing that SaaS startups need to think about more is how to get leverage. But, unfortunately, most companies focus on throwing people at the problem and not getting more leverage.” It’s a quote from Auren Hoffman, CEO of SafeGraph. Just think about it. You’re growing but actually slowing down your business. That’s not what your target customers want, not what your employees want, and not what you want. As they say: it doesn’t scale. So how to go about it? How do you scale a B2B SaaS business? That’s what I aim to answer in this blog. […]
Getting traction is challenging in various stages of your business. Keeping it and making it predictable is even more challenging.
It’s not only essential that traction starts (which is hard enough). It’s even more important that it grows and never stops doing so. Unfortunately, the latter part is where most SaaS companies suffer. […]
If you look at the funding needs of your SaaS business – is it driven by desperation or from a source of strength? Answering the question is an easy one. It’s a feeling that’s pretty black or white. For many SaaS founders, unfortunately, the feeling is one of increased desperation. The pressure to meet expectations often forces us to make decisions to fix the short term, that harm our long-term trajectory. How do you avoid this – that’s the big question. That’s what I aim to answer in this blog. Here are the 7 habits to embrace. […]
A question I often get is: How do you segment a market in B2B SaaS? The answer is in narrowing down – getting laser-specific across five layers. The magic is not in picking ‘the right layer’ but in how you blend them as a cocktail. […]
A market downturn always results in a shock effect – whether it’s the recent COVID pandemic, an economic crisis (like we’ve seen in 2008), or a regional (or global) conflict (such as the effects of what’s happening today in Ukraine). And that results in an unpredictable reaction that can last for months, even years.
And although the analysts are often not in agreement about the answers – one thing they agree about is: Crisis brings opportunity. And that opportunity is hidden in the changing priorities. What used to sell well up to yesterday, not necessarily sells today anymore. This is about the perception of value. Something that was mission-critical yesterday can become a nice to have today – and vice versa. So it’s not that everything ‘locks’ (at least not for long) – investment priorities shift. And that’s the opportunity to not only meet your forecasts but to exceed them. […]
The fact that market research keeps confirming the statistic that 9 out of 10 SaaS startups fail bothers me – a lot. Sure, I realize there are 100s of reasons for it, but I also believe it’s out of proportion. It’s not that the ideas behind the business are always bad. It’s not that the product that’s been created is useless. Very often all of that is sound, the fact is, traction stays out – and too many don’t get to deliver their mission.
That’s why I decided to do a deep dive into one of the basics to get right: The SaaS Positioning strategy […]
In this blog, I am going to dig deeper into some of the underlying factors that have a leverage effect on helping to create ‘enough’ traction and beat the benchmarks. […]