Value Inspiration Blog

Stories and thoughts about inspiring new forms of value creation

How to turn a market downturn into your tailwind in SaaS What can we do different to grow resilience in periods of crisis?

A market downturn always results in a shock effect – whether it’s the recent COVID pandemic, an economic crisis (like we’ve seen in 2008), or a regional (or global) conflict (such as the effects of what’s happening today in Ukraine). And that results in an unpredictable reaction that can last for months, even years. 

And although the analysts are often not in agreement about the answers – one thing they agree about is: Crisis brings opportunity. And that opportunity is hidden in the changing priorities. What used to sell well up to yesterday, not necessarily sells today anymore. This is about the perception of value. Something that was mission-critical yesterday can become a nice to have today – and vice versa. So it’s not that everything ‘locks’ (at least not for long) – investment priorities shift. And that’s the opportunity to not only meet your forecasts but to exceed them. […]

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5 strategies to optimally position your B2B SaaS business If you review your positioning statement. Does it have the magnetizing effect for the right customers? What if it had?

The fact that market research keeps confirming the statistic that 9 out of 10 SaaS startups fail bothers me – a lot. Sure, I realize there are 100s of reasons for it, but I also believe it’s out of proportion. It’s not that the ideas behind the business are always bad. It’s not that the product that’s been created is useless. Very often all of that is sound, the fact is, traction stays out – and too many don’t get to deliver their mission. 

That’s why I decided to do a deep dive into one of the basics to get right: Positioning.  […]

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“To reach a goal you’ve never before attained, you must do things you’ve never before done”

“To reach a goal you’ve never before attained, you must do things you’ve never before done.”
Avoid ever having to say ‘we wished we’d had the guts to do it, but now it’s too late.’
I believe curiosity is something to cherish in every aspect of a business software company. It’s critical at the start when you develop the big idea and make it a reality, but it’s possibly even more important as your business grows and evolves. […]

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What are the 3 levers for growth you bet on in 2022?

growth levers

Over the past months, I’ve had numerous conversations with tech-entrepreneurs on the topic of leverage. So let me highlight one critical question:
“My VCs asked me: ‘If we’d invest €4 million in your business – where would you focus this money to deliver the biggest multiplier?’ […]

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