Far too often, we’re just capturing demand rather than creating it. That’s OK when the market conditions are favorable, but you’ll be the first to get harmed when the market isn’t favorable.
That doesn’t have to be. And that’s exactly why I wrote this essay. To dig into the question: How to fuel a dependable stream of demand for your SaaS product in good and bad times? […]
Read More… from How to embrace a demand creation strategy that works The art of demand generation in B2B SaaS