Value Inspiration Blog

Stories and thoughts about inspiring new forms of value creation

🔆 Outcompeting much larger SaaS competitors

How to outcompete much larger SaaS competitors? That’s the question I explored in my interview with ex-VC, serial entrepreneur, and visionary leader in data analytics & AI: Ryan Janssen, CEO of Zenlytic   Here are my 7 highlights: Solve the problem for the novice instead of just the specialists.  Think…


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How do you know you have a positioning problem for your SaaS product? You may be losing money as a consequence of your positioning. Here’s why.

Positioning problem

If everything in your SaaS business goes smoothly, there’s no need to mess around with your Positioning. However, if not, Positioning is a very powerful measure for fixing problems at their core.  Poor Positioning is not a marketing problem; it is a business strategy problem. It’s often way easier to treat symptoms instead…


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What Metrics help best to achieve Predictable SaaS Growth? 5 uncommon metrics to consider to influence the growth predictability of your B2B SaaS business.

A question I regularly get is: “What metrics should we track to understand if we’re on the right track toward predictable SaaS growth?” Enough has been written about the basic SaaS metrics: Monthly Recurring Revenue (MRR), Net Revenue Retention (NRR), Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV), and the list goes on.  And while they are essential,…


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🔆 Achieving target six quarters in a row.

I recently caught up with a sales executive at one of my customers – a B2B SaaS company in the Hotel Management space. I asked him how things had evolved after we did the Traction Momentum workstream – and his answers are worth reflecting upon: In a nutshell: Niels increased…


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The power of surprise to spark momentum in B2B SaaS

Remarkable software businesses don’t stop by creating a solid product, being crystal clear, and making their offer hard to resist. They know their momentum grows when people talk about them, not because you (contractually) ask them, but because they want to. It works for them in good times but even…


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