Value Inspiration Blog

Stories and thoughts about inspiring new forms of value creation

5 strategies to optimally position your B2B SaaS business If you review your positioning statement. Does it have the magnetizing effect for the right customers? What if it had?

The fact that market research keeps confirming the statistic that 9 out of 10 SaaS startups fail bothers me – a lot. Sure, I realize there are 100s of reasons for it, but I also believe it’s out of proportion. It’s not that the ideas behind the business are always bad. It’s not that the product that’s been created is useless. Very often all of that is sound, the fact is, traction stays out – and too many don’t get to deliver their mission. 

That’s why I decided to do a deep dive into one of the basics to get right: Positioning.  […]

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“To reach a goal you’ve never before attained, you must do things you’ve never before done”

“To reach a goal you’ve never before attained, you must do things you’ve never before done.”
Avoid ever having to say ‘we wished we’d had the guts to do it, but now it’s too late.’
I believe curiosity is something to cherish in every aspect of a business software company. It’s critical at the start when you develop the big idea and make it a reality, but it’s possibly even more important as your business grows and evolves. […]

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What are the 3 levers for growth you bet on in 2022?

growth levers

Over the past months, I’ve had numerous conversations with tech-entrepreneurs on the topic of leverage. So let me highlight one critical question:
“My VCs asked me: ‘If we’d invest €4 million in your business – where would you focus this money to deliver the biggest multiplier?’ […]

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