Value Inspiration Blog

Stories and thoughts about inspiring new forms of value creation

Scaling a B2B SaaS business to create remarkable leverage Scaling a SaaS business: It's a mindset

“One thing that SaaS startups need to think about more is how to get leverage. But, unfortunately, most companies focus on throwing people at the problem and not getting more leverage.” It’s a quote from Auren Hoffman, CEO of SafeGraph. Just think about it. You’re growing but actually slowing down your business. That’s not what your target customers want, not what your employees want, and not what you want. As they say: it doesn’t scale. So how to go about it? How do you scale a B2B SaaS business? That’s what I aim to answer in this blog. […]

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How to avoid getting caught in the vicious cycle of desperately chasing SaaS funding?

If you look at the funding needs of your SaaS business – is it driven by desperation or from a source of strength? Answering the question is an easy one. It’s a feeling that’s pretty black or white. For many SaaS founders, unfortunately, the feeling is one of increased desperation. The pressure to meet expectations often forces us to make decisions to fix the short term, that harm our long-term trajectory. How do you avoid this – that’s the big question. That’s what I aim to answer in this blog. Here are the 7 habits to embrace. […]

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The ultimate guide to tuning your B2B SaaS Segmentation Leveraging Segmentation to impact every metric of your SaaS business

A question I often get is: How do you segment a market in B2B SaaS? The answer is in narrowing down – getting laser-specific across five layers. The magic is not in picking ‘the right layer’ but in how you blend them as a cocktail.  […]

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How to turn a market downturn into your tailwind in SaaS What can we do different to grow resilience in periods of crisis?

A market downturn always results in a shock effect – whether it’s the recent COVID pandemic, an economic crisis (like we’ve seen in 2008), or a regional (or global) conflict (such as the effects of what’s happening today in Ukraine). And that results in an unpredictable reaction that can last for months, even years. 

And although the analysts are often not in agreement about the answers – one thing they agree about is: Crisis brings opportunity. And that opportunity is hidden in the changing priorities. What used to sell well up to yesterday, not necessarily sells today anymore. This is about the perception of value. Something that was mission-critical yesterday can become a nice to have today – and vice versa. So it’s not that everything ‘locks’ (at least not for long) – investment priorities shift. And that’s the opportunity to not only meet your forecasts but to exceed them. […]

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5 strategies to optimally position your B2B SaaS business If you review your SaaS positioning statement. Does it have the magnetizing effect for the right customers? What if it had?

The fact that market research keeps confirming the statistic that 9 out of 10 SaaS startups fail bothers me – a lot. Sure, I realize there are 100s of reasons for it, but I also believe it’s out of proportion. It’s not that the ideas behind the business are always bad. It’s not that the product that’s been created is useless. Very often all of that is sound, the fact is, traction stays out – and too many don’t get to deliver their mission. 

That’s why I decided to do a deep dive into one of the basics to get right: The SaaS Positioning strategy […]

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How to avoid losing your edge in B2B SaaS? It hurts my heart when I see high-potential SaaS vendors slowly lose their edge.

It hurts my heart when I see high-potential SaaS vendors slowly lose their edge. We’ve all seen the examples. And you wonder: What happened? How could this have gone wrong? How can we avoid it. That what this blog aims to answer […]

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