Value Inspiration Blog

Stories and thoughts about inspiring new forms of value creation

Struggling to get your SaaS gross-margins to top 70%?

gross margins in saas

“Optimizing your costs and expenses is key to building a winning cloud company. In cloud, gross margins measure how effective companies are in delivering their software to customers, and they average 65-70% across company lifetimes.”
Now I completely agree with this – however, I’d like to address an area where I see a lot of SaaS companies negatively impact their margin: The quality of their revenue. […]

Read More…

On a scale of 1 to 10….

Answer the question with honesty is the first step to making things better. Then you know.
That’s where you can start closing the gap.
That’s your advantage to take. Your opportunity to lead. […]

Read More…

Lowering your price….

The madness of Black Friday is just behind us – and now we’re entering the final month of the quarter – and for many, the last month of the Fiscal Year. It’s that month where – especially in B2B software – the pressure is on. It’s that month that could make or break the year. 
A couple of weeks ago, I wrote about this already: “Will they buy?” Honestly – looking at your own SaaS pipeline – how many of the prospects you managed at that point are still undecided – not showing any urgency to move? So the question remains: “Will they buy?” Will they?
As time runs out – so do our options to end the year with a bang. And that typically leads to one thing: Lowering our prices.  […]

Read More…

The cost of focusing on the wrong customers

“How important it is on who we are for, and possibly more important….who we are not for. When we started nine weeks ago with the first prompt, I took it to our leadership team, where we discussed it deeply.  Why? Because we, as the leadership team, influence this. It starts with us.  […]

Read More…