This week I reviewed several competed Remarkable Index assessments (an online assessment to reveal the truth about where you stand in relation […]
We think we are clear about our ideal client – but are we?
If you have something truly unique, it’s often hard to explain to people what you are doing.
It’s a quote from Peter Thiel that I picked up in a blog Charles Thiede, CEO of Zapnito recently shared […]
Differentiation Vs Making A Difference
Every time I speak with tech entrepreneurs around ‘differentiation,’ the conversation goes towards ‘the competition.’ “Here’s how we are different […]
Educating the market about new technology categories – do we have to, to be successful?
Last week I interviewed a tech-entrepreneur about the key learnings of bringing transformative solutions to market. He made one argument: […]
What makes your software business “Uncommon”?
There are too many average software products and companies – don’t you agree? Open a webpage randomly of similar products […]
The hidden value in losing 8 out of 10 enterprise software deals
The conversation often stops when I ask the simple question: What’s your average win-rate. You can feel things getting uncomfortable. […]
‘Relatability’ Summary: How can we make our communication more ‘relatable’ so that it’s understood, felt, creates a connection, and a reaction?
Earlier this week, I received a request on Linkedin to start ‘following’ a business software company. Not the first time, […]
Most business software demos work counter-productive to close the deal
I witnessed a business software demo again last week, and it struck me what opportunity we are losing by the […]
How easy is it for your competitors to copy your position of advantage?
According to Get2Growth.com, every year, 1.35 million tech-startups open their doors. A massive number, and as such, no shortage of good […]
Inspirations only become valuable if we reflect on it
I had a fantastic week of holiday last week. Unplugged my MacBook, removed social apps, and email from my phone […]