Value Inspiration Blog

Stories and thoughts about inspiring new forms of value creation

The damage we create by talking only about ‘us’

Earlier this week, I received an email from Inside AI, which triggered me to visit a couple of websites from B2B SaaS vendors. It struck me how often sentences start with ‘We ….this’, ‘[Name company]…that’. “Our solution offers…”
Now I get how this – we have to explain what we do, sure. But think about it: who’s your website for? And what is it for? […]

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