The Remarkable Effect
Which of these 10 traits is killing your SaaS business performance?
You're not the obvious choice. Here's why.
Most SaaS companies compete on features and price. The remarkable ones become the only logical choice in their category.
The difference shows everywhere:
- They close 80% of deals (not just 20%)
- They sell at premium prices (instead of discounting 60%)
- Their customers become evangelists (and never churn)
- They follow the Rule of 60 (instead of cost cutting their way to Rule of 40)
They’ve become the company people talk about.
This book reveals the 10 traits that separate remarkable SaaS from everyone else. Most companies score below 5/10 on at least three traits – and those weaknesses are killing their growth.
You’ll discover:
✓ Which traits are keeping you in commodity hell (most CEOs focus on the wrong ones)
✓ Why customers see you as “nice to have” instead of “must have”
✓ Which 3 traits are killing your growth (90% of SaaS fails at the same ones)
✓ How to become the SaaS company competitors actually worry about
The goal isn’t winning more deals. It’s making the competition irrelevant.
Get the book free – find what’s are killing your growth
1000+ CEOs found their blind spot. Most were shocked by which trait.
Alternatively, buy a paper copy or the audiobook on Amazon
A must-read for SaaS Software leaders that want to win more and win bigger.
By the way: I would highly recommend people working on a value proposition project to read this book and get their foundation right. You’ll have a better understanding of the total concept of value proposition and everything that it touches. And more importantly, “why” behind it. Why are we going to spend so much time and money on this? It will save you a ton of both!
– Michiel Schipperus, CEO Sana Commerce
These are the books I keep coming back to:
– MOVE by Sangram Vajre and Bryan Brown – for aligning teams around real GTM motions
– The Remarkable Effect by Ton Dobbe – for building what truly resonates
– Obviously Awesome by April Dunford – for positioning that cuts through noiseEach helped me shift from doing more to doing what matters. Prioritize what creates momentum. Cut the noise.
– Kathy Barrios - Fractional CMO/CRO | B2B GTM Advisor | Board Advisor
Ton’s knowledge and insights have enhanced my ability to maintain focus on the most important challenges! As a solo founder, it’s easy to get lost in the never-ending woods of tasks and duties, but his knowledge has kept me on the right path. His book is definitely a good read for any founder, perfect for the nightstand.
– Eduard Knezović, CEO startup in Stealthmode
