The Remarkable Effect

The essential book for Tech Entrepreneurs on a mission

10 Traits of Remarkable SaaS businesses

Being remarkable is something that I believe every B2B SaaS company can achieve – that’s why I wrote this book. It helps tech entrepreneurs on a mission like yourself deliver the change they seek to make with even more impact.

It reveals a three-lever framework and the ten traits that define a remarkable SaaS business. Combining the levers together, and closing the gaps on each trait will not only help you stand out in your category but also create exponential value leverage (not just incremental) – hence ‘The Remarkable Effect.’

So, if your goal is to further the business you own, run or work for.
…If you want your SaaS business to get noticed in a dense market.
…If you want to shorten sales cycles, win more, and win bigger and,
…If you want to become immune to future growth plateaus – then I wrote this book for you.

Ready to go on the journey and become the SaaS business no one can ignore?


Request the Kindle version for free

The Remarkable Effect

Alternatively, buy a paper copy or the audiobook on Amazon


A must-read for SaaS Software leaders that want to win more and win bigger.

By the way: I would highly recommend people working on a value proposition project to read this book and get their foundation right. You’ll have a better understanding of the total concept of value proposition and everything that it touches. And more importantly, “why” behind it. Why are we going to spend so much time and money on this? It will save you a ton of both!

– Michiel Schipperus, CEO Sana Commerce

Your vision for creating Remarkable tech leaders is not just inspiring, it’s packed full of authenticity and kindness, with a passion to connect the dots.

– Cindy Gordon, CEO Saleschoice

I firmly believe that the strongest software businesses are those that manage to solve problems in bold new ways, pioneering a new direction that has been overlooked by their industry at large. Ton’s book makes that case.

– Louis Rosenberg, CEO Unanimous AI

The book allows you to pause and reflect on your journey as an entrepreneur. An easy read, relatable, and with applicable action steps forward.

– Elena Agaragimova, Founder Bessern

Digestible and actionable. I definitely recommend this book for any tech entrepreneur looking to grow to something beyond cash flow. It’s designed for people with larger ambitions than that.

– Scott Sandland, CEO Cyrano AI

Read this book if you strive to build something truly great – something that truly stands out.

– Jonah Lopin, CEO Crayon

Ton’s knowledge and insights have enhanced my ability to maintain focus on the most important challenges! As a solo founder, it’s easy to get lost in the never-ending woods of tasks and duties, but his knowledge has kept me on the right path. His book is definitely a good read for any founder, perfect for the nightstand.

– Eduard Knezović, CEO startup in Stealthmode

The Remarkable Effect featured on a range of podcasts

The “Broken” Triangle

The Remarkable Effect uncovered in The Wicked Podcast

Reality Check Leadership podcast - E17

What Makes a Great Software Business | With Expert Ton Dobbe

How to build a remarkable company with Ton Dobbe

Change is Good - Ton Dobbe and Michael Koenka

Tech Entrepreneurship & The Remarkable Effect

Ton Dobbe on Creating and Growing a Successful SaaS Company

Great technology and product features are not enough to win today. Brand, storytelling, and category definition is what helps you win today. I believe this book is important because it will educate entrepreneurs on the importance of selling an idea, not a product.

– Tomas Ratia, CEO of

Ton’s latest book helps to foundationally and strategically improve the way you do business. He shares how to make your organization not only impactful but remarkable!

– Dr. Diane Hamilton, CEO Tonerra / author of Cracking the Curiosity Code

Ton’s three-prong unified approach to re-imagining the value proposition, for creating brands that are ‘remarkable,’ kept me up all night reading his recipe for success in tomorrow’s marketplace.

– Efrem Hoffman, CEO RunningAlpha

A must-read for Tech Company Execs! The Remarkable Effect bridges the strategic marketing gap and serves two core purposes that can really help technology companies win in competitive market places.

– Judith Rothrock, President of JRocket Marketing

A must-read for software entrepreneurs. Very enjoyable and very educational.

– Vinnie Mirchandani, author of SAP Nation 3.0



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