We know that every company needs a value proposition. But why are these statements so important?
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Every week I speak with many saas-entrepreneurs from around the world.
Chit-chatting away, the answer to the question: “How’s business?” is usually ‘Good! We had the best year ever!’
Then the caveats come
Yesterday, we focused on this intriguing question in the CMO Mastermind pilot that I recently started. A fascinating discussion followed. And it struck my mind what dust this threw into the air.
Last week I spoke with B2B SaaS Content expert Laura MacPherson and quickly, we concluded that it’s a waste to invest in content creation if the foundation isn’t solid.
Some of the most brilliant tech-entrepreneurs I know share two things: They are both curious and courageous.
“To reach a goal you’ve never before attained, you must do things you’ve never before done.”
Avoid ever having to say ‘we wished we’d had the guts to do it, but now it’s too late.’
I believe curiosity is something to cherish in every aspect of a business software company. …
Over the past months, I’ve had numerous conversations with tech-entrepreneurs on the topic of leverage. So let me highlight one critical question:
“My VCs asked me: ‘If we’d invest €4 million in your business – where would you focus this money to deliver the biggest multiplier?’
It’s the time of year where we reflect and look back. Has the ambitious plan you betted on at the end of last year been delivered? Have you achieved the number of new customers you were so confident you’d get? Has your SaaS business achieved that magical MRR you had in mind? …
That constant itch for any B2B startup: Are we creating enough traction or not
In 2 weeks the year is behind us – again. It’s been yet another year that has been unlike any I can remember
Business-wise everything is still turned on its head.
But marketing-wise this is possibly the best thing that could have happened. …
“Optimizing your costs and expenses is key to building a winning cloud company. In cloud, gross margins measure how effective companies are in delivering their software to customers, and they average 65-70% across company lifetimes.”
Now I completely agree with this – however, I’d like to address an area where I see a lot of SaaS companies negatively impact their margin: The quality of their revenue.
