On Business Strategy

“Are we creating enough traction fast enough…?”

positioning

That constant itch for any B2B startup: Are we creating enough traction or not In 2 weeks the year is behind us – again. It’s been yet another year that has been unlike any I can remember Business-wise everything is still turned on its head. But marketing-wise this is possibly…


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Struggling to get your SaaS gross-margins to top 70%?

gross margins in saas

“Optimizing your costs and expenses is key to building a winning cloud company. In cloud, gross margins measure how effective companies are in delivering their software to customers, and they average 65-70% across company lifetimes.” Now I completely agree with this – however, I’d like to address an area where…


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