On Business Strategy

“We’re doing great….”

How often do you hear this when you ask people: “How’s business?” I heard it 4 times at least this week. It’s almost the default thing people respond with. And I think you agree with me that pretty often the situation is different – and we’re avoiding an important discussion.…


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What does it take to outperform the market in crisis time?

Last week Interbrand revealed its annual study on the best brands in 2021. The fastest risers significantly outperformed other brands on three factors: Direction: Set a clear direction. Ensure that the entire organization knows where you are going and is working towards the same ambition. Agility: Move fast. Bring new…


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Why do once remarkable companies so often lose their edge?

Business Strategy

The fascinating thing about entrepreneurship is the drive and passion by which the business often starts. You have identified a large-scale problem in the market that’s highly valuable to fix – and you got the confidence your approach to solve it will exceed expectations. You launch, get traction with your…


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