Ever wondered how to really stand out at a colossal SaaS conference?
I recently had an insightful discussion with a customer facing this exact challenge for an upcoming Cyber Security conference in London.
Here’s a hard truth: Simply replicating your website on a booth won’t cut it.
Remember, you have just 2โฃ seconds to grab someone’s attention. But, the usual tactics like leading with a benefit or a problem? They’re not as effective as you might think.
Here’s why: Attendees aren’t eager to admit they have a problem. They want to appear on top of their game.
So, how to captivate them? Try this: Intrigue & challenge beliefs. โจ
Intrigue acts as a conversation starter and differentiates you from the crowd. Challenging common beliefs filters the wrong audience out while attracting the right ones like magic. โจ
Food for thought: What will be your 2-second stroll stopper at your next SaaS conference?
Be Remarkable
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I’m Ton Dobbe ๐
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