Daily

A daily reflection on shaping a B2B SaaS business no one can ignore.

πŸ”† Strengthening your differentiation

B2B SaaS reflection of the day

“We’ve got the quickest traction in industries where they’re competitive, and companies are looking for ways to differentiate.”

This is a quote from Matt Ostanik, CEO of Grateful. We explore how creating both social, and business impact go very well together – and how businesses can leverage this to create a very powerful flywheel effect.

Beyond that, what makes this interview a must-listen-to is:
πŸ‘‰ – Learn how to create a successful SaaS business that leverages the power of the network effect.
πŸ‘‰ – Why SaaS businesses should raise the bar for impact
πŸ‘‰ – Uncover what value we can create for our customers if we’d understand what their customers desire from them
πŸ‘‰ – Learn what to look for in customers to accelerate traction
πŸ‘‰ – Get ideas how to engineer your solution so it automatically brings you valuable leads

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πŸ”† The newΒ  game you make your customers play

B2B SaaS reflection of the day

For those of you who have read my book The Remarkable Effect, one of the most powerful traits that define those software businesses we keep talking about is trait #8: They sell the idea, not the product.

Great examples of that are
Hubspot – famous for the idea of “Inbound marketing.”
Drift – famous for the idea of “conversational marketing.”
Gainsight – famous for the idea of “customer success.”

The big question is: How did they craft their story? That’s what I dig into in this daily reflection
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πŸ”† Replacing fear with confidence in SaaS Sales

B2B SaaS reflection of the day

Yesterday I talked with the head of Sales of a Logistics SaaS scaleup and asked him about his main aspiration/ challenge for 2023. His answer:

Nr.1 would be to make my team stay focused not just on hitting numbers, but on being able to ignore the current market situation, so they are not driven/affected by fear.

So how to avoid this? That’s what I decided to address in today’s daily reflection
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πŸ”† Growing faster with fewer people

B2B SaaS reflection of the day

“We went from zero to $3 million in run rate in <2 years; there was no sales nor marketing team." It's a quote from Alex Levin, CEO of Regal. In my podcast interview with him, we explore the secrets behind the rapid growth of his SaaS business. Beyond that, what makes this interview a must-listen-to is this: πŸ‘‰ - Why we should prioritize creating wealth for everyone in your company rather than glorifying raising money. πŸ‘‰ - What you should be looking for in conversations about new products with customers πŸ‘‰ - That you don't have to have a huge engineering team to build products that drive revenue from the start πŸ‘‰ - How to successfully grow your SaaS business faster with fewer people πŸ‘‰ - How to create a SaaS business that becomes critical infrastructure for your customers [...]

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