Daily

A daily reflection on shaping a B2B SaaS business no one can ignore.

🔆 How to start a movement in SaaS?

B2B SaaS reflection of the day

How to start a movement in SaaS?

It’s the central question we aimed to answer on the Share Cast podcast hosted by Quintus Willemse, CEO of Share Council.

To grow in B2B SaaS, there are two typical motions: Product Led Growth and Sales Led Growth. Regardless of which one you favor, execution is virtually always by push, i.e., a serious effort by the vendor to get people to buy.

What fascinates me is this: How can you flip the effort and turn a push effort into a pull effect? That’s where the power of creating a movement comes in.\

How to go about that is my focus of this daily SaaS reflection.
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🔆 First-principles in times of crisis

B2B SaaS reflection of the day

“In times of crisis, you can’t act out of fear; you need to act out of sobriety.”

It’s a quote from Devin Bramhall, former CEO of Animalz.

We explore the big lessons she learned taking over the CEO role at Animalz – and what it took to grow the business by 200% in two years of pandemic and economic crisis.

Beyond that, what makes this interview a must-listen-to is this:
👉 – She shares what appeared to be really important to keep and what not to keep
👉 – She reflects on her misjudgments and the traps she fell into without even realizing it.
👉 – The importance of setting first principles and sticking to them
👉 – How to avoid making fear-based decisions or becoming overconfident
👉 – How to keep everyone focused and committed when times are tough

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🔆 The value foundation of your SaaS business

B2B SaaS reflection of the day

The coming week it’s precisely three years ago I published my book “The Remarkable Effect.” It was the remarkable date: 2/2/2020.

Recently, I recorded a testimonial with Michiel Schipperus, former-CEO of Sana Commerce, about the Value Proposition project we’d completed just before I published my book. And that’s where he said something surprising about something he learned.

Because that’s so simple, but so valuable I made it the topic of this daily SaaS reflection
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🔆 Product- or Business Market fit?

B2B SaaS reflection of the day

Yesterday’s CEO mastermind discussed the relevance of “Product Market Fit” in a B2B SaaS context.

Here’s the thing
In a B2B SaaS context, companies don’t buy just the product, i.e., the sum of the features – that’s just an element of the whole package.

Getting this wrong harms the business in many ways. Hence I decided to make this the topic of this daily SaaS reflection
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🔆 Strengthening your differentiation

B2B SaaS reflection of the day

“We’ve got the quickest traction in industries where they’re competitive, and companies are looking for ways to differentiate.”

This is a quote from Matt Ostanik, CEO of Grateful. We explore how creating both social, and business impact go very well together – and how businesses can leverage this to create a very powerful flywheel effect.

Beyond that, what makes this interview a must-listen-to is:
👉 – Learn how to create a successful SaaS business that leverages the power of the network effect.
👉 – Why SaaS businesses should raise the bar for impact
👉 – Uncover what value we can create for our customers if we’d understand what their customers desire from them
👉 – Learn what to look for in customers to accelerate traction
👉 – Get ideas how to engineer your solution so it automatically brings you valuable leads

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