How to start a movement in SaaS?
It’s the central question we aimed to answer on the Share Cast podcast hosted by Quintus Willemse, CEO of Share Council.
To grow in B2B SaaS, there are two typical motions: Product Led Growth and Sales Led Growth. Regardless of which one you favor, execution is virtually always by push, i.e., a serious effort by the vendor to get people to buy.
What fascinates me is this: How can you flip the effort and turn a push effort into a pull effect? That’s where the power of creating a movement comes in.\
How to go about that is my focus of this daily SaaS reflection.
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