Daily dose of Espresso with Ton

๐Ÿ”† What can you become remarkable at in 30 days?

Predictive Traction with Ton Dobbe

30 days ago, I started a challenge… My quest was: ๐Ÿค” What can you become remarkable at in 30 days? ๐Ÿ“ˆ I’d been pondering the months before with these thoughts: What would be the impact if I’d post every day? And, what if I’d start a daily email list? I’d…


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๐Ÿ”† Itโ€™s time for a quiz!

Predictive Traction with Ton Dobbe

Grab a pen and paper; itโ€™s time for a quiz! First question: Q1: Why does creating something worth making a remark about in your next sprint cost more? . . . . . . Okay… got your answer? Awesome. Next question: Q2: Why are some people willing to pay more…


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๐Ÿ”† Most SaaS demos slow down… or kill your deal…

Predictive Traction with Ton Dobbe

Most SaaS demos slow down… or kill your deal… Here’s what I (sadly enough) keep seeing: 1 – We take ‘product demonstration’ too literal ….hence we show menus, setup, how you can enter data,… 2 – We believe we must show the product ….even though we have no clue yet…


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๐Ÿ”† Reflection on Messaging

Predictive Traction with Ton Dobbe

Screaming what all the other SaaS vendors scream: So costly… How many potentially ideal customers do you miss because your message is like all the others? Have you ever done the calculation? I recently completed a repositioning project for a SaaS vendor in marketing automation, and in the process, I…


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