Daily

A daily reflection on shaping a B2B SaaS business no one can ignore.

πŸ”† What does your ‘Days to lost’ metric look like?

B2B SaaS reflection of the day

The CEO recently asked the head of sales of one of my customers to present the key learnings from three years of solid growth.

One metric stood out to me: A 4x difference in ‘Days to lost’ compared to similar divisions in their group: 105 days vs +400 days.

What does this mean? Why should we care? And what can we learn from this?

That’s what I aim to answer in the reflection for today.
[…]

Read More… from πŸ”† What does your ‘Days to lost’ metric look like?

πŸ”† Where’s the biggest scale opportunity inside your SaaS business?

B2B SaaS reflection of the day

As you’ve likely noticed, the past weeks, I’ve written a lot about a question I get a lot:: ‘How do I rapidly scale my SaaS business?’
Today I’ve published a final long-form blog on this important topic.
I provided seven steps to build the SaaS Scale mindset – and the habits to accelerate your scale journey:
πŸ‘‰ It all starts with alignment
πŸ‘‰ Weed the desire to grow at all cost
πŸ‘‰ Eliminate the trickle-down effect
πŸ‘‰ Cherish Repeatability
πŸ‘‰ Accelerate the process toward repeatability
πŸ‘‰ Fuel the flywheel
πŸ‘‰ Promote autonomy

Every day we have the opportunity to tune how we can scale our SaaS business. Take that opportunity. Imagine where you can be in 6 months’ time.
[…]

Read More… from πŸ”† Where’s the biggest scale opportunity inside your SaaS business?

πŸ”† Prospects opting for safe, mediocre alternatives….

B2B SaaS reflection of the day

Many SaaS startups offer remarkable products but constantly experience prospects opting for safe, mediocre alternatives.

Super frustrating. Every time it happens, you could pull your hair out and scream, ‘Don’t you get it?!’

But that’s the wrong thinking. The value is in understanding what you didn’t get early enough.

How to do that is exactly what this daily reflection is about.
[…]

Read More… from πŸ”† Prospects opting for safe, mediocre alternatives….

πŸ”† In what way are you a magnet for the right customers?

B2B SaaS reflection of the day

Many SaaS companies struggle to attract enough of the right customers for their SaaS solution? I discussed this earlier this week with Charlotte Melkert, CEO of Equalture. They nailed this when they started their company, but then made some mistakes that derailed their traction.

In this daily reflection, I zoom in on those mistakes and what they changed to create predictable traction again – and what you can do to avoid having to do this ever.
[…]

Read More… from πŸ”† In what way are you a magnet for the right customers?

πŸ”† Accelerating growth by having the courage to reject poor-fit customers

B2B SaaS reflection of the day

We are honest about what we think is going wrong at a company and are not afraid to be an expert in saying stuff that can sometimes hurt a little bit to hear.

It’s one of the secrets behind the success of Equalture. It’s a quote Charlotte Melkert (CEO) shared in this week’s podcast interview.
Beyond that, what makes this interview a must-listen-to is this:
Why we should not accept the biases of resume-based hiring anymore.
The importance of being crystal clear on segmenting and ruthlessly aligning product strategy around a bold vision.
Learn from her key takeaways from not only surviving the adversity of the recent pandemic but coming out stronger altogether.
That often traction doesn’t come from selling a product, but by selling a mindset and using your product to put the mindset into practice
Why rejecting or even firing a customer can be the best thing you can do create a thriving business.
Listen to the interview with Charlotte
[…]

Read More… from πŸ”† Accelerating growth by having the courage to reject poor-fit customers