On Entrepreneurship

Stories and thoughts about inspiring new forms of value creation

Improve Your Business by Defining Its Purpose

Improve Your Business by Defining Its Purpose

In a field like business software development, every company is looking to solve an issue in the market. Regardless of its size, companies focus on finding ways of helping other companies and people find ways of being more successful in their field. However, many companies do so without understanding or…


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4 Top Product Innovation Strategies for Unlocking Non-Linear Growth

Do you feel sometimes that your business software company is losing its edge? Would you like to know how you can get ahead again? An abundance of new technology and data today presents huge challenges, but also greater opportunities to drive product innovation. Unlocking non-linear growth starts with rethinking your…


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Is your software solution losing its edge? Don’t panic!

Is your software solution losing its edge? Don’t panic!

Do you experience it’s getting harder and harder to compete with your business software? Do you experience diminishing levels of differentiation? You’re not alone. According to a recent Ovum study, almost a quarter (24%) of high-tech businesses are unable to keep pace with changing customer expectations. Software companies seem to…


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Realizing a dream – starting my own business

As with all things in life: time flies when you’re having fun. And boy does that play to me these days! It’s already 2.5 months ago since I’ve split with the employer where I’ve invested +26 years of my life: Unit4. I am looking back at a great time, as…


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