On Product Innovation

Stories and thoughts about inspiring new forms of value creation

#231 – Matt Barnett, CEO Bonjoro – on the power of being different, not just better A story about driving loyalty in every stage, so customers become superfans

We explore the art of spotting when a business idea has potential and which does not. Matt explains the journey of how Bonjoro was born – and how he took it from an idea to a business that grows through word of mouth and virality. He shares some of his big lessons learned on how to fill his product roadmap with smart investments that create both scale and customer value. Last but not least, he articulates the importance of creating a brand from the start – and how that increases your chances of success. […]

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#230 – Gorish Aggarwal, CEO of Sybill – on providing Sales with a competitive advantage A story about surfacing the aha! moments and buying intent of your prospects

We explore what’s broken in the way we leverage the value of video calls. Gorish shares his vision of how we can give Sales a competitive advantage by augmenting them with insights about the invisible behavior their customers showcase when meeting online. We dig into the big learnings and tough decisions that needed to be made in the development process and how that has panned out in stickiness and viral effects. Last but not least, he shares his advice on what it takes to build a software business that cannot be ignored. […]

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#229 – Justin Beals, CEO Strike Graph – on creating both value and resilience A story about creating a SaaS business that thrives no matter what happens with the economy  

We explore what’s broken in the security audit services market. Justin shares his lessons learned how he found a sizeable market that Strike Graph can dominate by developing a product that creates a shift in value by aiming to be different, not just better. 
His story about articulating what business he’s really in and how he measures progress is a textbook example of how to create a company that’s resilient no matter what crisis it’ll find on its path.  […]

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#228 – Kirk Marple, CEO of Unstruk Data – on making data actionable A story about leveraging vision and passion to build a software business that lasts

We explore what’s broken in the data analytics market – and in particular, unstructured data. Kirk shares his journey of how he pivoted from building a podcast discovery tool to a data platform for real-world assets. He shares his big lessons learned about coming to market too early and how postponing the launch has been a valuable decision that made the company more recession-proof. Lastly, he shares his experience on what it takes to build a software business that’s got staying power.  […]

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#227 – Shikhar Shrestha, CEO of Ambient.ai – On creating unique SaaS products that people desperately want A story about transforming the security industry from being reactive to being preventive

We explore what’s broken in the world of security prevention. Shikhar shares his vision to transform the industry and how the journey he’s following to make the biggest possible impact. He explains what he’s done differently to build traction momentum by creating a strong pull from the market. Lastly, he shares his big lessons learned from dealing with disbelief from customers, investors, and employees – and how to build a software business that cannot be ignored. […]

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#225 – Harry Brundage, CEO at Gadget – on building better software faster Taming the typical Developer itch of "There's got to be a better way"

We explore what’s broken when it comes to the speed by which we can develop business applications. Harry shares his vision about making the impossible possible for developers – and how this backs up his dream to be a company builder at the end of the day. He shares his hard lessons learned about what it took to build something that makes even the most critical developers advocates.  […]

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#224 – Peter Fishman, CEO of Mozart Data – on the first principles to grow traction  The key moment of any company is defining who we are actually building for?

We explore what’s broken around the way we can embrace the full potential of data. Peter explains his vision of what can be when we can leverage the power of data as a first principle versus an afterthought. He shares his lessons learned around what a SaaS application has to excel at to overcome the trust issues customers have and create a sustainable business from the start. […]

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#223 – Ervin Draganovic, CEO of Layerise – on growing competitive advantage for your customers A story about making an entire industry willing to step up their game

We explore what’s broken in the customer experience process when it comes to physical consumer goods. Ervin explains how he’s found a way to transform a global industry and how he managed to turn a compliance requirement into a commercial engine. He also shares his tough lessons learned in taking the product to market and selling it to an audience that’s going to love it in 5-10 years’ time but is not aware it exists.  […]

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#222 – Lidia Vijga, CEO Decklinks – on how to win against the big brands How to change the game by making B2B Sales more human

We explore what’s broken in the world of B2B sales when it comes to how we communicate. Lidia shares her vision of how companies can grow faster by making sales more human. She talks us through the big lessons she learned in her previous startup, and how the unique insights she gained firsthand gave her and her team a formula for success. Last but not least she shares her advice on what it takes to build a SaaS business that’s ultra-lean, remarkable, and able to compete with the ‘big boys.’ […]

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