On Positioning Archives - Value Inspiration

How to become the obvious choice in your SaaS category? To stand out from the crowd is one thing. Becoming the obvious choice in your SaaS category is next level.

When you stand out in a market, it doesn’t necessarily mean you’ll get the deal. But that said, you’re a lot closer to achieving that when you do.
But there can still be a bridge to cross between being very relevant and ‘the obvious choice’ in the buying process. And that’s what this blog was all about. […]

How to create predictable traction in a new SaaS category?

You start with a big idea, something that will create a shift in value in the market. And you create a product that once customers see in action, they can’t imagine a life without.

The typical reaction you get: “I’d never even imagined this was possible – let alone thinking there were solutions out there I could even buy.”

All cool, but if no one realizes what you do is possible, how do you grow predictable traction?

In short, there is a playbook of 6 critical steps […]

Mastering the art of B2B Positioning And why getting this right underpins the growth potential of a B2B SaaS business

This blog digs deep into the importance for SaaS companies to master the art of B2B Positioning […]

5 strategies to optimally position your SaaS business If you review your SaaS positioning statement. Does it have the magnetizing effect for the right customers? What if it had?

The fact that market research keeps confirming the statistic that 9 out of 10 SaaS startups fail bothers me – a lot. Sure, I realize there are 100s of reasons for it, but I also believe it’s out of proportion. It’s not that the ideas behind the business are always bad. It’s not that the product that’s been created is useless. Very often all of that is sound, the fact is, traction stays out – and too many don’t get to deliver their mission.

That’s why I decided to do a deep dive into one of the basics to get right: The SaaS Positioning strategy […]

What’s stopping B2B SaaS companies from growing traction?

In this blog, I am going to dig deeper into some of the underlying factors that have a leverage effect on helping to create ‘enough’ traction and beat the benchmarks. […]

The Importance of Creating a Value Proposition

We know that every company needs a value proposition. But why are these statements so important? Increase sales: Value propositions […]

What’s your ability to attract customers that are prepared to pay a premium?

Yesterday, we focused on this intriguing question in the CMO Mastermind pilot that I recently started. A fascinating discussion followed. And it struck my mind what dust this threw into the air. […]

Why many B2B SaaS businesses waste time, energy and money on creating content

Last week I spoke with B2B SaaS Content expert Laura MacPherson and quickly, we concluded that it’s a waste to invest in content creation if the foundation isn’t solid. […]

What are the 3 levers for growth you bet on in 2022?

Over the past months, I’ve had numerous conversations with tech-entrepreneurs on the topic of leverage. So let me highlight one critical question:
“My VCs asked me: ‘If we’d invest €4 million in your business – where would you focus this money to deliver the biggest multiplier?’ […]

Struggling to get your SaaS gross-margins to top 70%?

“Optimizing your costs and expenses is key to building a winning cloud company. In cloud, gross margins measure how effective companies are in delivering their software to customers, and they average 65-70% across company lifetimes.”
Now I completely agree with this – however, I’d like to address an area where I see a lot of SaaS companies negatively impact their margin: The quality of their revenue. […]