On Positioning

How to create remarkable traction in a new SaaS category?

You start with a big idea, something that will create a shift in value in the market. And you create a product that once customers see in action, they can’t imagine a life without.  The typical reaction you get: “I’d never even imagined this was possible – let alone thinking there…


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The Importance of Creating a Value Proposition

We know that every company needs a value proposition. But why are these statements so important? Increase sales: Value propositions help companies increase sales. In fact, a study showed that value propositions can increase conversions up to 90 percent. That’s a huge increase in MRR and ARR for SaaS companies, and it…


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