On Positioning Archives - Value Inspiration

Mastering the art of B2B Positioning And why getting this right underpins the growth potential of a B2B SaaS business

This blog digs deep into the importance for SaaS companies to master the art of B2B Positioning […]

5 strategies to optimally position your SaaS business If you review your SaaS positioning statement. Does it have the magnetizing effect for the right customers? What if it had?

The fact that market research keeps confirming the statistic that 9 out of 10 SaaS startups fail bothers me – a lot. Sure, I realize there are 100s of reasons for it, but I also believe it’s out of proportion. It’s not that the ideas behind the business are always bad. It’s not that the product that’s been created is useless. Very often all of that is sound, the fact is, traction stays out – and too many don’t get to deliver their mission.

That’s why I decided to do a deep dive into one of the basics to get right: The SaaS Positioning strategy […]

What’s stopping B2B SaaS companies from growing traction?

In this blog, I am going to dig deeper into some of the underlying factors that have a leverage effect on helping to create ‘enough’ traction and beat the benchmarks. […]

What’s your ability to attract customers that are prepared to pay a premium?

Yesterday, we focused on this intriguing question in the CMO Mastermind pilot that I recently started. A fascinating discussion followed. And it struck my mind what dust this threw into the air. […]

Why many B2B SaaS businesses waste time, energy and money on creating content

Last week I spoke with B2B SaaS Content expert Laura MacPherson and quickly, we concluded that it’s a waste to invest in content creation if the foundation isn’t solid. […]

What are the 3 levers for growth you bet on in 2022?

Over the past months, I’ve had numerous conversations with tech-entrepreneurs on the topic of leverage. So let me highlight one critical question:
“My VCs asked me: ‘If we’d invest €4 million in your business – where would you focus this money to deliver the biggest multiplier?’ […]

Struggling to get your SaaS gross-margins to top 70%?

“Optimizing your costs and expenses is key to building a winning cloud company. In cloud, gross margins measure how effective companies are in delivering their software to customers, and they average 65-70% across company lifetimes.”
Now I completely agree with this – however, I’d like to address an area where I see a lot of SaaS companies negatively impact their margin: The quality of their revenue. […]

Unclear positioning – the negative effects no one realizes

“How can I reduce the waste in my sales pipeline?” It’s a question I received this week – and there […]

The cost of focusing on the wrong customers

“How important it is on who we are for, and possibly more important….who we are not for. When we started nine weeks ago with the first prompt, I took it to our leadership team, where we discussed it deeply. Why? Because we, as the leadership team, influence this. It starts with us. […]

What are actually the habits of companies that build remarkable software?

I had an entertaining catch-up call with my dear ex-colleague Christian Weichelt. We came to talk about the power of habits. His mantra: “Don’t control the output; control the inputs.”
By controlling the inputs, you establish habits – and with that, you move closer to your goals every day. It’s a simple but super powerful concept.
So, I reflected on this – and wondered, ‘What are the habits of companies that build the software products we keep talking about?” […]