When you run a SaaS business, you know its ins and outs; you also know how the products and services you […]
This is the second in a series of short inspirations to help tech-entrepreneurs weather the uncertain times and come out […]
‘It’s so flexible – I can do anything with it!’ ‘It’s so flexible – I am often lost – I […]
Positioning: Why do we complicate things so much? Why do we talk ‘around’ the issues so often? There’s so much noise. And it appears we don’t even realize it – software companies of all sizes and maturity, from bootstrapped startups to big-brand-multi-nationals – we all seem to step into the same trap. So, it hasn’t got to do with money or access to talent. […]