On Positioning

How clear positioning makes everything easier

Value Inspiration

Positioning: Why do we complicate things so much? Why do we talk ‘around’ the issues so often? There’s so much noise. And it appears we don’t even realize it – software companies of all sizes and maturity, from bootstrapped startups to big-brand-multi-nationals – we all seem to step into the same trap. So, it hasn’t got to do with money or access to talent. […]

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