On Resilience

How to embrace a demand creation strategy that works The art of demand generation in B2B SaaS

Far too often, we’re just capturing demand rather than creating it. That’s OK when the market conditions are favorable, but you’ll be the first to get harmed when the market isn’t favorable.
That doesn’t have to be. And that’s exactly why I wrote this essay. To dig into the question: How to fuel a dependable stream of demand for your SaaS product in good and bad times? […]

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“When your back is up against the wall, that’s when you do your most creative work” An interview with Paul Wickers, Founder and CEO Huggg.me

We explore the lessons Paul learned as he took his product to market. Initially towards Consumers, later towards Business to Business. We discuss the importance of product-market fit. We discuss his lessons learned when it comes to allocating funding to the right levers in the business. […]

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