Stagnation – it’s a complex topic that’s very much driven by factors out of your control. There are the many dynamics that characterize your market: the cyclical shifts, perhaps unexpected economic shocks, structural factors such as demographics and globalization, etcetera. The fact is – these can not be excuses for…
Far too often, we’re just capturing demand rather than creating it. That’s OK when the market conditions are favorable, but you’ll be the first to get harmed when the market isn’t favorable. That doesn’t have to be. And that’s exactly why I wrote this essay. To dig into the question: How to…
A hand-picked selection of quotes from 22 B2B SaaS CEOs across the 200 episodes that have featured between the 1st of January 2018 and today.
That constant itch for any B2B startup: Are we creating enough traction or not In 2 weeks the year is behind us – again. It’s been yet another year that has been unlike any I can remember Business-wise everything is still turned on its head. But marketing-wise this is possibly…
We explore the lessons Paul learned as he took his product to market. Initially towards Consumers, later towards Business to Business. We discuss the importance of product-market fit. We discuss his lessons learned when it comes to allocating funding to the right levers in the business.