On Product strategy

The art of creating roadmaps that scales momentum and customer lifetime value

How to tune your SaaS roadmap to maximize launch potential.

SaaS Product Roadmap

Recently, Derek Osgood, CEO of Ignite posted this on Linkedin: 80+% of features are never adopted (Pendo) 40+% of new products fail to meet targets (Mckinsey) I knew the numbers weren’t rosy, but this bad!?! What’s worse – the real impact is way bigger. This is just the tip of the iceberg.…


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How to create defensible differentiation in your SaaS business?

How to create defensible differentiation?  It’s one of the most valuable questions to answer for a SaaS founder. Here’s why: If your product is hard to copy: You have a market access advantage over alternative solutions You have a resource advantage over alternative solutions You have a price advantage over alternative…


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The cost of focusing on the wrong customers

“How important it is on who we are for, and possibly more important….who we are not for. When we started nine weeks ago with the first prompt, I took it to our leadership team, where we discussed it deeply.  Why? Because we, as the leadership team, influence this. It starts…


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#115 – The misconception of innovation: 85% of us believe we’re innovative, however, only 20% of our customers agree. An interview with Teresa Jurgens Kowal, Author of The Innovation Answer Book

Product Strategy

This podcast interview focuses on the art of product innovation and my guest is Dr. Teresa Jurgens Kowal, author of The Innovation Anwer Book and president of Global NP Solutions. Teresa is a strategic innovation provider. She is an accomplished visionary and results-oriented professional with extensive industry experience from creative…


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