On Product strategy

The art of creating roadmaps that scales momentum and customer lifetime value

When customers become fans, the dynamic shifts

Product Strategy

A couple of weeks ago I received the new book by Pat Flynn: Superfans. A book dear to my heart, for a range of reasons. I dedicated a full chapter to this topic in my upcoming book since I believe creating fans, not customers, is a core trait of a…


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Who do you want your customer to become?

Product Innovation

In my quest to unpack what sets Remarkable Business Software companies apart from ‘the others’ this question plays a crucial role. All the cases that I have reviewed have a clear answer, and that’s what they market: The change i.e. the shift from where their customers are today, to where…


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#59 – Product Innovation: How AI can help Marketers generate more leads with higher quality and less effort An interview with Yonatan Snir, Co-founder and CEO of CliClap

Product Innovation

This podcast interview focuses on product innovation that has the power to transform the impact Marketers can make by generating more leads, of higher quality, with less effort. My guest is Yonatan Snir, Co-founder and CEO of CliClap, an AI Powered autonomous lead generation and qualification solution He is an…


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