On Product strategy

The art of creating roadmaps that scales momentum and customer lifetime value

When customers become fans, the dynamic shifts

Product Strategy

A couple of weeks ago I received the new book by Pat Flynn: Superfans. A book dear to my heart, for a range of reasons. I dedicated a full chapter to this topic in my upcoming book since I believe creating fans, not customers, is a core trait of a…


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Who do you want your customer to become?

Product Innovation

In my quest to unpack what sets Remarkable Business Software companies apart from ‘the others’ this question plays a crucial role. All the cases that I have reviewed have a clear answer, and that’s what they market: The change i.e. the shift from where their customers are today, to where…


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