The art of creating roadmaps that scales momentum and customer lifetime value
This podcast interview focuses on the technology advancements of the last decade and in particular how enterprise software vendors can capture a bigger opportunity. My guest is Vinnie Mirchandani Vinnie is the founder of Deal Architect – a Technology strategy and negotiation firm listed as a leading “boutique” by the…
A couple of weeks ago I received the new book by Pat Flynn: Superfans. A book dear to my heart, for a range of reasons. I dedicated a full chapter to this topic in my upcoming book since I believe creating fans, not customers, is a core trait of a…
What do you answer? How often do we tell the positive story – the ‘we’re doing great’ story. However, deep inside, we’re telling ourselves a different story. Sometimes the question comes as a total surprise, and we answer with the first thing that comes to mind – making us realize…
How would you answer this? For many of us, it’s a tough one, simply because the answer often won’t reveal what we silently hope for. This question is about the essence of innovation. Getting this answer right puts you on a steady path to become remarkable in your category. Let…
What would it do beyond the significant impact on your top- and bottom line? Think further: How this would impact the perception around your brand? Think about what this would unlock; The boost this would give to your ability to fire up your innovation engine; The attention you could pay…
In my quest to unpack what sets Remarkable Business Software companies apart from ‘the others’ this question plays a crucial role. All the cases that I have reviewed have a clear answer, and that’s what they market: The change i.e. the shift from where their customers are today, to where…
Why do certain software companies thrive and others …not? What’s the secret behind remarkable software businesses. The answer is often ‘We just started.’
It’s a question I am exploring concerning the book I am writing on the ten traits to build a remarkable software business. When do we reach the moment when we should say ‘stop, enough is enough’ from a product strategy perspective. What I often see is how we tend to…
It’s a question I am addressing as part of my first book. It always fascinates me how much more value you get if a customer becomes an advocate of your business – when they start referring you to others without even asking them. Fans go the extra mile. They drop…
This podcast interview focuses on product innovation that has the power to transform the impact Marketers can make by generating more leads, of higher quality, with less effort. My guest is Yonatan Snir, Co-founder and CEO of CliClap, an AI Powered autonomous lead generation and qualification solution He is an…