On Product strategy

The art of creating roadmaps that scales momentum and customer lifetime value

#46 – Product innovation: How Human/AI combos creates disruptive competitive advantage in Real Estate Sales An interview with Mike Schneider, CEO of First.

Product Innovation

This podcast interview focuses on product innovation to dramatically increase the productivity of sales people, and my guest is Mike Schneider, CEO and co-founder of First, a data science company that helps real estate agents win more business by focusing their time on the right relationships across their network. Prior to…


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The Power of Defining Product: Brand Fit vs. Product-Market Fit

Product Strategy

There is a common problem among many business software companies today, both startups and established: when brand experience and product experience do not align. This happens when marketers try to position a product as something it is not, resulting in the brand promise being compromised. Crafting a brand is important…


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#37 – Product Innovation: How AI can be used to augment engineers to solve a $1 Trillion infrastructure problem An interview with Doug Hatler, Vice President of Sales & Marketing at Fracta

Product Innovation

This podcast is focused on product innovation in the water infrastructure sector, and my guest this week is Doug Hatler, Vice President of Sales & Marketing at Fracta. Beyond sales and marketing Doug brings many years of experience as a management consultant, environmental regulatory specialist, and as a civil/environmental engineer. He…


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Simple Steps to Create a Killer Software Product Strategy

Software Product Strategy

Why do some software products make it to market while others flop in the development stage? (Interestingly, 14 percent of all IT projects fail, according to the Project Management Institute.) One of the reasons is that many developers lack a proper software product strategy — they have no roadmap to…


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#34 – Product Innovation: How to create the most valuable, addictive technology for every person An interview with Rob Bromage, CEO of IntelliHR

 The focus of this podcast is product innovation and my guest is Rob Bromage, CEO of IntelliHR.  IntelliHR is an Australian HR technology business developing and marketing a next-generation people management Platform which is stock listed on the ASX index. Before he became the CEO of IntelliHR he ran Human Capital Management Consulting organization.…


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Product Strategy: How to Make Human Human Again

product strategy

Google the phrase, ‘AI and Robots are going to take our jobs’ and you get an idea of the incredible amount of focus and buzz surrounding this topic. Folks are worried that in a world of fast-moving technology, all the smart bots are about to put us out of work.…


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