In my previous job, I’ve been responsible for the pricing strategy for quite some time, and consequently, I’ve had many […]
Why do you leave money on the table? The price you charge – and what it says about you.

The art of differentiation and influencing anyone
In my previous job, I’ve been responsible for the pricing strategy for quite some time, and consequently, I’ve had many […]
I am currently making rapid progress with my first book about the core traits of a remarkable software business. One […]
For any of us, there are many opportunities during the week where we can trigger a conversation with someone that […]
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It was at the end of 2005 when I started to appreciate the power of segmentation and positioning. During one […]
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When it comes to sales, the rules are simple: don’t try to impress, don’t be ‘salesy,’ and don’t be generic. […]
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Selling business software as a professional who is new to the field can be daunting. After all, not only do […]
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Some people may think that a sales pitch and a business proposal are the same thing; however, they are different […]
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4 Essential Steps to Create a Sales Pitch that Doubles Your Chances To Win Pitching to stakeholders is very […]
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There comes a time in the life of every salesperson when you solve a problem so horrendous, you remember why […]
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Do your salespeople know the difference between pitching and bragging about your company? Sales pitching involves changing your prospect’s perspective […]
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