In every business, there are things we need and things we want. There’s nothing special about that – until your […]
Why your customers continue to see your software product as a cost of doing business rather than an investment.
Making customers part of something they want to belong to
We all know the feeling – when we’re amongst like-minded people, something magic happens. There’s energy; we are engaged, you […]
The Remarkable Effect Story – and the anecdotes that inspired it By Ton Dobbe, Author of the Remarkable Effect
You are about to listen to a very special edition of my podcast – edition #100. And what a […]