Other Posts

The power of surprise to spark momentum in B2B SaaS

Remarkable software businesses don’t stop by creating a solid product, being crystal clear, and making their offer hard to resist. They know their momentum grows when people talk about them, not because you (contractually) ask them, but because they want to. It works for them in good times but even…


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Working ON the business, instead of IN the business

Value Proposition

One challenge consistently shared with me by the tech-entrepreneurs I work with is this: their challenge to focus enough time working ON their business. Many feel trapped in the daily rut and putting out fires. Another thing I consistently hear is their appreciation for the weekly 1-hour CEO Mastermind call.…


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Making customers part of something they want to belong to

Value Proposition

We all know the feeling – when we’re amongst like-minded people, something magic happens. There’s energy; we are engaged, you can smell the opportunity ‘in the air.’ Deep in our soul, we know we are part of something special, where we’re able to find the answers to our unique challenges…


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