On Value Communication

The art of differentiation and communicating meaningful value

The ultimate guide to tuning your B2B SaaS Segmentation Leveraging Segmentation to impact every metric of your SaaS business

A question I often get is: How do you segment a market in B2B SaaS? The answer is in narrowing down – getting laser-specific across five layers. The magic is not in picking ‘the right layer’ but in how you blend them as a cocktail.  […]

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Struggling to get your SaaS gross-margins to top 70%?

gross margins in saas

“Optimizing your costs and expenses is key to building a winning cloud company. In cloud, gross margins measure how effective companies are in delivering their software to customers, and they average 65-70% across company lifetimes.”
Now I completely agree with this – however, I’d like to address an area where I see a lot of SaaS companies negatively impact their margin: The quality of their revenue. […]

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