“How important it is on who we are for, and possibly more important….who we are not for. When we started nine weeks ago with the first prompt, I took it to our leadership team, where we discussed it deeply. Why? Because we, as the leadership team, influence this. It starts with us. […]
Last week I ‘Zoomed’ with Ryan Falkenberg and Mark Pedersen, the two founders of Clevva (Capetown, South Africa). Our conversation […]
What characterizes the demos that accelerate the sales process? Here’s my summary of the top 10 aspects I’ve seen do their magic the past weeks […]
We explore what’s broken in the way communicate digitally and what that leads to. We then discuss the approach David has chosen to solve this problem in a remarkable way. He shares his big lessons learned in building the solution in an as lean as possible way. He addresses the challenges he faced in creating momentum in a completely new category – and ends with his fresh take on the concept of ‘launching’. […]
This perception is one of the primary reasons SaaS sales cycles are slow: Your solution is considered a nice-to-have, not mission-critical.
And obviously, this can be the case – however…., in 9 out of 10, this it’s something you have total control over. As the headline suggests: It’s a “perception.”
It’s the story your prospects tell themselves. […]
The story started last week as we began a new monthly theme in the Mastermind program I run with SaaS […]
I had an entertaining catch-up call with my dear ex-colleague Christian Weichelt. We came to talk about the power of habits. His mantra: “Don’t control the output; control the inputs.”
By controlling the inputs, you establish habits – and with that, you move closer to your goals every day. It’s a simple but super powerful concept.
So, I reflected on this – and wondered, ‘What are the habits of companies that build the software products we keep talking about?” […]
Earlier this week, I received an email from Inside AI, which triggered me to visit a couple of websites from B2B SaaS vendors. It struck me how often sentences start with ‘We ….this’, ‘[Name company]…that’. “Our solution offers…”
Now I get how this – we have to explain what we do, sure. But think about it: who’s your website for? And what is it for? […]
We’re four weeks into Q4 2021. It’s the time of the year that determines whether it’s been a success or not. Some software companies I talk to proudly tell me they are well ahead of target. Others have concerns – they still have to bridge a significant gap in the coming eight weeks… […]
In order to stand out, we have to know what we stand for. I love this quote from Simon Sinek! There’s so much truth in it.
Most business software companies I see get into unnecessary trouble just because of this. […]