The art of differentiation and communicating meaningful value
When you run a software company, you know its ins and outs; you also know how the products and services […]
In the past year, the realities and challenges of your customers have dramatically changed. And many of us have felt […]
It drives me nuts how high potential business software companies purposely limit their potential and don’t even realize it. In […]
One company that I’ve come to respect for the latter is Qualtrics Qualtrics masters the art of hitting the right […]
A common challenge I see many B2B SaaS companies struggle with is this: The “problems” we think we address in […]
Let’s look at Airbnb – a company that operates in an industry that’s severely hit by the pandemic. But what […]
If we think about the industry most hit by the pandemic the past eight months, it’s Travel – hands down. […]
I’m going to guess: Probably not. That’s a missed opportunity. As the saying goes: Ideas that are repeated change the […]
It’s true, big ideas catch you, but it’s not enough. The best ones are sticky, memorable, and repeatable – This […]
It’s hard. And cracking the code is not a one-off endeavor either. The main reason you get stuck is that […]