The art of differentiation and communicating meaningful value
A question I often get is: How do you segment a market in B2B SaaS? The answer is in narrowing down – getting laser-specific across five layers. The magic is not in picking ‘the right layer’ but in how you blend them as a cocktail. […]
In this blog, I am going to dig deeper into some of the underlying factors that have a leverage effect on helping to create ‘enough’ traction and beat the benchmarks. […]
A hand-picked selection of quotes from 22 B2B SaaS CEOs across the 200 episodes that have featured between the 1st of January 2018 and today. […]
Yesterday, we focused on this intriguing question in the CMO Mastermind pilot that I recently started. A fascinating discussion followed. And it struck my mind what dust this threw into the air. […]
Last week I spoke with B2B SaaS Content expert Laura MacPherson and quickly, we concluded that it’s a waste to invest in content creation if the foundation isn’t solid. […]
Over the past months, I’ve had numerous conversations with tech-entrepreneurs on the topic of leverage. So let me highlight one critical question:
“My VCs asked me: ‘If we’d invest €4 million in your business – where would you focus this money to deliver the biggest multiplier?’ […]
It’s the time of year where we reflect and look back. Has the ambitious plan you betted on at the […]
It’s the exact question I recently received from a sales exec in one of the sales transformation workstreams that I […]
“Optimizing your costs and expenses is key to building a winning cloud company. In cloud, gross margins measure how effective companies are in delivering their software to customers, and they average 65-70% across company lifetimes.”
Now I completely agree with this – however, I’d like to address an area where I see a lot of SaaS companies negatively impact their margin: The quality of their revenue. […]
As I watched the Heineken ad “Men drink cocktails too” yesterday evening, it struck me how often we have a […]