How would you answer this? For many of us, it’s a tough one, simply because the answer often won’t reveal […]
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‘How has your innovation made your customers more valuable?’
What stops you from 10x-ing your price? Just think about it. What would it be like if you would raise the current price-point of your software by 1000%, not only 10%?
What would it do beyond the significant impact on your top- and bottom line? Think further: How this would impact […]
‘A mission means it hasn’t been done yet.’
On my quest to uncover what makes business software companies remarkable, one thing that stands out is their ability to […]
Who do you want your customer to become?
In my quest to unpack what sets Remarkable Business Software companies apart from ‘the others’ this question plays a crucial […]
To Boost Sales Performance – Stop Feature Dumping Feature dumping makes you 73% more likely to LOSE a deal
As I am writing the final chapters of my upcoming book about the ’10 traits of a remarkable software business, […]
How to sense when you’ve entered a dead-end-alley with your product? And when to say: 'stop, enough is enough'
It’s a question I am exploring concerning the book I am writing on the ten traits to build a remarkable […]
Why do you leave money on the table? The price you charge – and what it says about you.
In my previous job, I’ve been responsible for the pricing strategy for quite some time, and consequently, I’ve had many […]
You should not be selling a product – really What’s different, and why is that making the difference?
I am currently making rapid progress with my first book about the core traits of a remarkable software business. One […]
“So, what do you do?” How a compelling talk-trigger can open many doors
For any of us, there are many opportunities during the week where we can trigger a conversation with someone that […]
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The power of focusing on the benefit of the benefit
As I have shared many times in previous blogs around messaging and creating compelling value propositions if you assess the […]
Read More… from The power of focusing on the benefit of the benefit