On Value Communication

The art of differentiation and communicating meaningful value

Do You Struggle To Stand Out With Your Software Company?

It was at the end of 2005 when I started to appreciate the power of segmentation and positioning. During one my analyst calls one of the industry analysts in my network advised me to get some help around positioning and segmentation of our solution. His honest opinion: ‘your solution has…


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Value Proposition: Messaging Tips for Blockchain Vendors

Value Proposition

The reason that I started my own business is because I see too many business software vendors struggle with the way they communicate the value of their product, platform or company. All too often, software companies try to make sales by describing the nuts and bolts of what they created,…


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The Moxie in Your Mission Statement

Creating Your Mission Statement

It is safe to say that one of the most valuable tools you have as a business software company to create momentum is crafting an effective mission statement. When crafted with care and developed correctly, your mission statement will provide clear direction and purpose for your company and employees. The…


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5 Conclusions From Analyzing the Messaging of 4 Leading ERP Vendors

ERP Vendors

When it comes to growing a software business, I’m always considering what factors impact success and how they can be tweaked to optimize performance. So, what “Substantial Growth and Remarkable Impact” question am I thinking about today? It’s the question of marketing and sales impact. When it comes to ERP…


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Improve Your Business by Defining Its Purpose

Improve Your Business by Defining Its Purpose

In a field like business software development, every company is looking to solve an issue in the market. Regardless of its size, companies focus on finding ways of helping other companies and people find ways of being more successful in their field. However, many companies do so without understanding or…


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Becoming remarkable by redefining the value you deliver

In my previous blog “What shifts are shaping the opportunity to become remarkable (again)”, I discussed what’s going on around us and how that shapes new opportunities to reimagine the core of what we do. In my next blogs, I will discuss the opportunities to create new levels of differentiation…


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