For any of us, there are many opportunities during the week where we can trigger a conversation with someone that […]
“So, what do you do?” How a compelling talk-trigger can open many doors
The power of focusing on the benefit of the benefit
As I have shared many times in previous blogs around messaging and creating compelling value propositions if you assess the […]
How to stay relevant in your category The signs on the wall you should pay attention to
A couple of weeks ago I wrote a blog about ‘The Remarkable Effect,‘ an overview of the ten traits of […]
Do You Struggle To Stand Out With Your Software Company?
It was at the end of 2005 when I started to appreciate the power of segmentation and positioning. During one […]
The Remarkable Effect Why some software companies stand out and others don't
I am fascinated with the art of being remarkable. It’s such a simple, but such a powerful measure. When your […]
Value Proposition: Messaging Tips for Blockchain Vendors
The reason that I started my own business is because I see too many business software vendors struggle with the […]
The Moxie in Your Mission Statement
It is safe to say that one of the most valuable tools you have as a business software company to […]
5 Conclusions From Analyzing the Messaging of 4 Leading ERP Vendors
When it comes to growing a software business, I’m always considering what factors impact success and how they can be […]
Improve Your Business by Defining Its Purpose
In a field like business software development, every company is looking to solve an issue in the market. Regardless of […]
Becoming remarkable by redefining the value you deliver
In my previous blog “What shifts are shaping the opportunity to become remarkable (again)”, I discussed what’s going on around […]