A couple of weeks ago I wrote a blog about ‘The Remarkable Effect,‘ an overview of the ten traits of […]
How to stay relevant in your category The signs on the wall you should pay attention to
Do You Struggle To Stand Out With Your Software Company?
It was at the end of 2005 when I started to appreciate the power of segmentation and positioning. During one […]
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The Remarkable Effect Why some software companies stand out and others don't
I am fascinated with the art of being remarkable. It’s such a simple, but such a powerful measure. When your […]
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Value Proposition: Messaging Tips for Blockchain Vendors
The reason that I started my own business is because I see too many business software vendors struggle with the […]
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The Moxie in Your Mission Statement
It is safe to say that one of the most valuable tools you have as a business software company to […]
5 Conclusions From Analyzing the Messaging of 4 Leading ERP Vendors
When it comes to growing a software business, I’m always considering what factors impact success and how they can be […]
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Improve Your Business by Defining Its Purpose
In a field like business software development, every company is looking to solve an issue in the market. Regardless of […]
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Becoming remarkable by redefining the value you deliver
In my previous blog “What shifts are shaping the opportunity to become remarkable (again)”, I discussed what’s going on around […]
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