For any of us, there are many opportunities during the week where we can trigger a conversation with someone that […]
“So, what do you do?” How a compelling talk-trigger can open many doors

The art of differentiation and communicating meaningful value
For any of us, there are many opportunities during the week where we can trigger a conversation with someone that […]
As I have shared many times in previous blogs around messaging and creating compelling value propositions if you assess the […]
A couple of weeks ago I wrote a blog about ‘The Remarkable Effect,‘ an overview of the ten traits of […]
It was at the end of 2005 when I started to appreciate the power of segmentation and positioning. During one […]
I am fascinated with the art of being remarkable. It’s such a simple, but such a powerful measure. When your […]
The reason that I started my own business is because I see too many business software vendors struggle with the […]
It is safe to say that one of the most valuable tools you have as a business software company to […]
When it comes to growing a software business, I’m always considering what factors impact success and how they can be […]
In a field like business software development, every company is looking to solve an issue in the market. Regardless of […]
In my previous blog “What shifts are shaping the opportunity to become remarkable (again)”, I discussed what’s going on around […]