On Value Communication

The art of differentiation and communicating meaningful value

What are actually the habits of companies that build remarkable software?

I had an entertaining catch-up call with my dear ex-colleague Christian Weichelt. We came to talk about the power of habits. His mantra: “Don’t control the output; control the inputs.” 
By controlling the inputs, you establish habits – and with that, you move closer to your goals every day. It’s a simple but super powerful concept. 
So, I reflected on this – and wondered, ‘What are the habits of companies that build the software products we keep talking about?”  […]

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The damage we create by talking only about ‘us’

Earlier this week, I received an email from Inside AI, which triggered me to visit a couple of websites from B2B SaaS vendors. It struck me how often sentences start with ‘We ….this’, ‘[Name company]…that’. “Our solution offers…”
Now I get how this – we have to explain what we do, sure. But think about it: who’s your website for? And what is it for? […]

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