I guess we all experience it: You ask a simple question and get a lengthy answer. Lengthy answers normally don’t stand out in clarity – rather the opposite.
When clarity is missing, we disconnect. Too much to digest. In a business context this is a missed opportunity that’s highly costly and not sustainable. It holds us back.
But do we realize this enough? Every day I see dozens of examples in software marketing where we try to be impressive and sophisticated – creating more disconnect.
Simple doesn’t have to imply lack of sophistication. Just look at brands you admire and talk about. Nine out of ten their message is elegantly simple.
So, if someone asks you the simple question: How can your solution help me make a difference? What would your answer look like if it was elegantly simple?