This episode is for SaaS CEOs who still believe their product is the thing competitors can’t copy.
Your product is the easy part to copy.
Eric Bidinger is co-founder and CEO of Luca. Before that, seventeen years in private equity, where cash was the only number that counted.
Those years of buying companies taught him what a business can really defend. So when founding Luca, he decided to defend something else.
And this inspired me to invite Eric to my podcast.
We explore what a software company can still defend when anyone can rebuild the product. Eric shares why he stopped worrying about that, what his customers build up that a competitor cannot copy, and why his best clients get far more out of the same product. You’ll discover what he thinks will hold his company back (and it has nothing to do with technology).
We also zoom in on two of the 10 traits that define remarkable software companies:
- Create new value possibilities
- Master the art of curiosity
Both are chapters in The Remarkable Effect.
Here’s one of Eric’s quotes that captures why he walked away from seventeen years in finance:
“In finance you’re obviously moving money from pocket A to pocket B, and then you’re just taking a cut while the money is in transit, which can be quite lucrative, but also very nihilistic in a way. Unless you own the firm, you’re really not building anything that’s lasting.”
By listening to this episode, you’ll learn:
- Why the part you guard is rarely the part a rival struggles to rebuild
- How your customers build the advantage you cannot build yourself
- What one word in your positioning decides who walks away
- How AI changes where a good hire still beats an average one
For more information about the guest from this week:
Guest: Eric Bidinger, co-founder and CEO of Luca
Website: ask-luca.com
Want to dig deeper into the 10 traits of remarkable SaaS companies?
- Get my book The Remarkable Effect at TheRemarkableEffect.com
- Or sign up for Espresso with Ton at valueinspiration.com/daily
— a 2-minute daily email to sharpen your thinking and strategy.
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