Predictable Traction Essays
The Essentials of Predictable SaaS Traction
On this page, I share some of my essays around each of the three levers that you can pull to achieve predictable traction in your B2B SaaS business.
First: the essentials
- What’s stopping B2B SaaS companies from growing traction?
- Designing your SaaS business to create predictable traction.
Lever #1: Traction Foundation
- Leveraging Segmentation to impact every metric of your SaaS business
- Mastering the art of B2B Positioning
- 5 strategies to optimally position your SaaS business
- The foundational value of a SaaS value proposition
- Creating a SaaS Value Proposition that Works
Lever #2: Traction Momentum
- How to master the art of demand creation in B2B SaaS
- How to accelerate the sales process in B2B SaaS?
- How to leverage demos to accelerate the SaaS sales process
- How to create predictable traction in a new SaaS category?
- How to become the obvious choice in your category?
Lever #3: Traction Resilience
- How to avoid losing your edge in B2B SaaS
- How to achieve and maintain the strongest Product-Market Fit in B2B SaaS
- How to avoid getting caught in a vicious cycle of desperately chasing funding?
- How to approach SaaS pricing if you want customers to happily pay a premium
- Scaling a B2B SaaS business to create remarkable leverage
- How to turn a market downturn into your tailwind in SaaS
If you would like help getting your SaaS business to the next level? Here are two options:
- Subscribe to my free Predictable Traction Bootcamp.
- Apply now for my flagship service: The Traction Foundation Pressure Cooker
Yours,
—Ton
About Ton
Hi! I’m Ton Dobbe. I was born in The Netherlands, one of the flattest countries in Europe – and the son of a tulip farmer. But tulips weren’t my destiny. The B2B software industry was. I started locally in the Netherlands in Sales, then marketing, and for the last 15 years of my corporate career, I headed up global product marketing & product strategy.
In 2017 I decided it was time to start my own company. I didn’t want to work for a large company anymore. I wanted to share my expertise, experience, and energy to help as many as possible inspiring startups and scale-ups out there make a remarkable difference.
Why? I just couldn’t believe the research that 90% of all startups fail. That’s bad… But what’s worse? +75% of SaaS Scaleups seem to fail as well – companies that are supposed to have product-market-fit.
So it became my mission to help change this.
Over the past years, I’ve developed my own methodology – The Remarkable Effect. This inspired me to write a book with the same name. The book then sparked the idea behind a weekly mastermind program for mission-led B2B SaaS CEOs.
Beyond that, I have helped dozens of startups and scaleups around the world to stand out in heavily competitive markets. How? By helping them crystalize what makes them remarkable. Identify who’s prepared to pay a premium for that (and why) – so that they can create predictable traction.
Care to join our tribe? You’ll be glad you did. 🙂