Remarkable Traction Essays

The Essentials of Remarkable SaaS Traction

On this page, I share some of my essays around each of the three levers that you can pull to achieve remarkable traction in your B2B SaaS business.


First: the essentials


Lever #1: Traction Foundation


Lever #2: Traction Momentum


Lever #3: Traction Resilience



If you would like help getting your SaaS business to the next level? Here are two options:

  1. Subscribe to my free Remarkable Traction Bootcamp.
  2. Apply now for my flagship service: The Traction Foundation Pressure Cooker


– Ton

About me

Hi! I’m Ton Dobbe. I was born in The Netherlands, one of the flattest countries in Europe – and the son of a tulip farmer. But tulips weren’t my destiny. The B2B software industry was. I started locally in the Netherlands in Sales, then marketing, and for the last 15 years of my corporate career, I headed up global product marketing & product strategy.

In 2017 I decided it was time to start my own company. I didn’t want to work for a large company anymore. I wanted to share my expertise, experience, and energy to help as many as possible inspiring startups and scale-ups out there make a remarkable difference.

Why? I just couldn’t believe the research that 90% of all startups fail. That’s bad… But what’s worse? +75% of SaaS Scaleups seem to fail as well – companies that are supposed to have product-market-fit. 

So it became my mission to help change this. 

Over the past years, I’ve developed my own methodology – The Remarkable Effect. This inspired me to write a book with the same name. The book then sparked the idea behind a weekly mastermind program for mission-led B2B SaaS CEOs.

Beyond that, I have helped dozens of startups and scaleups around the world to stand out in heavily competitive markets. How? By helping them crystalize what makes them remarkable. Identify who’s prepared to pay a premium for that (and why) – so that they can create remarkable traction.  

Care to join our tribe? You’ll be glad you did. 🙂




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