This podcast interview focuses on product innovation that has the power to end the era of being inundated with media every single day. And my guest is Gregory Lim, Co-founder, and CEO of Persosa.
Greg was the former CMO of Lifelock, and the founder of Qual & Quant, a full-service strategy, finance, and marketing agency. He combines his background in finance and marketing and believes that great marketing is the perfect combination of math and magic. He likes to challenge the status quo – and for one the market believes that a 3% conversion rate is normal in digital marketing.
This is why he co-founded Persosa in 2016, a startup that’s on a mission to solve the challenge of creating media experiences consumers love without them feeling interrupted by the information they’re not interested in, and doing this all while continuing to bring in needed revenue and keeping advertisers happy.
And that inspired me, and hence I invited Gregory to my podcast. We explore what’s broken in digital marketing and how the disconnect with what’s normal in the real world is leading to many inconvenient and often creepy experiences. He shares the big idea behind his company and how this will help brands to have more organic, natural conversations with their clients – leading to higher, and faster conversion. He also shares the big lessons learned in building his company, what’s been instrumental to where Persosa is right now, and what he’d do differently next time.
Here are some of his quotes:
“Just recently, we started focusing on building partnerships with these large media companies, specifically in TV and web publishing. So an example today is: you’re watching television, you see an ad for a Ford F150 truck. Like most Americans, 97% of people watch TV with a second device in their hand. You see this great ad for a truck. You say: I want to learn more about it. You go to ford.com, and they show you a minivan. That’s a real lost opportunity. Not only for the company, but it’s a disconnected conversation with the consumer.”
During this interview, you will learn four things:
- That building a product that drives transformative change is not enough. The other thing is how to remove all critical barriers to adopting it.
- How critical it is to understand what your customers want, but then layer in your vision and give them something beyond what they’re asking for.
- Be aggressive in those areas where you can learn what resonates with your customers instead of burning your marketing budgets (how conservative they might be)
- How getting to Break Even first opens a lot of doors and opportunities to control your growth rate and gives leverage when you talk to investors.
For more information about the guest from this week:
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