#146 - How a big idea started by testing a tiny thing…

An interview with Claudia Rademaker, Co-founder Dugga

Product InnovationThis podcast interview focuses on product innovation that has the power transform education by taking out bias. My guest is Claudia Rademaker, Co-founder Dugga

Claudia has worked internationally with start-ups, scale-ups and international business development in various industries.

She’s worked as Assistant Professor at Stockholm School of Economics and Stockholm Business School, Stockholm University. She did her doctoral thesis within consumer media behavior and communication effectiveness. After her dissertation, she was awarded the prestigious Wallander stipend from the Jan Wallander and Tom Hedelius foundation, Handelsbanken.

Her work in education inspired the foundation of Dugga in March 2015. Their mission: In every school, each child deserves equal opportunities and needs to be given the right to quality education.”

This inspired me, and hence I invited Claudia to my podcast. We explore what’s broken in today’s education system – where every single day individual students get still graded on other things than their actual performance.

We assess where the problems originate from and how, by breaking the norms transformational value can be created – and what’s required to do that in a way that people keep talking about.

Here are some of her quotes:

The passion is that you want to make a difference. My personal mission is that I want to make a difference in education. Help young individuals or pupils to obtain equal opportunities to learn and grow.

We want to create solutions for teachers to obtain a better, but also a more honest and unbiased understanding of the skills, knowledge, and abilities of their students.

No one should be graded based on his or her last name, skin color, or in class behavior.

More importantly, no one with a special need should have less opportunities to learn and grow. One in five has some form of special need.

If you think about that, if we stand still by that fact, then it is just unbelievable that we have come this far.

I mean, can you then imagine the need in just one classroom? And this can be made possible with modern technology and pedagogy

During this interview, you will learn four things:

  1. What value we can unlock when we take bias out of the process.
  2. Why actively seeking to break the norms makes it so much easier to create something remarkable
  3. How, by ‘Thinking out Loud’ can help winthe heart of your most difficult and stubborn users and unlock your tipping point
  4. Why every team member should feel like a VIP for end-results

For more information about the guest from this week:


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About the author

Sales Pitch

Ton Dobbe is a former B2B software product marketer who's on a mission to save mission-driven SaaS CEOs from the stress of 'not enough' traction. He's the author of The Remarkable Effect, the host of the Tech-Entrepreneur on a Mission podcast, and writes a daily newsletter on the secrets to mastering predictable traction.