#296 - Mads Wedderkopp, CEO of Dreaminfluence - on creating a growth machine.

A story about using unconventional techniques to turn a SaaS company around in no time. 

This podcast interview focuses on the entrepreneurial journey to turn a B2B SaaS company with negative growth into a sustainable growth machine in less than a year. My guest is Mads Wedderkopp, CEO of Dreaminfluence.

Mads WedderkoppMads Wedderkopp has been running SaaS companies for nearly a decade now. Mads started his career early at the age of 17. By age 18 he was managing 120 sales reps. After his early success, he founded his own SaaS company, which he scaled from 0 to 70+ employees and 7M USD ARR. 

In July 2022 he was appointed CEO of Dreaminfluence, owned by Blazar Capital, where he has turned around the business and grown it from 360k USD ARR to +1M USD ARR in less than a year.

And this inspired me, and hence I invited Mads to my podcast. We explore what Mads changed to create a cohesive culture to succeed. He then elaborates on the counterintuitive actions he took to battle the too-high churn numbers. He shares his secrets to building a healthy inbound funnel of talent. Last but not least, he explains how he’s been able to 5x pricing AND introduce contractual commitments from customers as a means to further expand the fanbase.


Here’s one of his quotes

There is learning for everybody that sometimes you have to dare to invest in the right places, even though it doesn’t necessarily yield an immediate return on investment. But that investment in product is what has helped us bring churn even further down. And enabled us to raise prices over and over again.


During this interview, you will learn four things:

  1. What questions to ask to reduce churn in your company.
  2. Why you should prioritize cash over MRR in your early-stage SaaS journey.
  3. How to increase the quality of your customer base.
  4. Why customers should pay for onboarding – and how to get them to do so.


For more information about the guest from this week:


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About the author

Sales Pitch

Ton Dobbe is a former B2B software product marketer who's on a mission to save mission-driven SaaS CEOs from the stress of 'not enough' traction. He's the author of The Remarkable Effect, the host of the Tech-Entrepreneur on a Mission podcast, and writes a daily newsletter on the secrets to mastering predictable traction.