Making a difference more often

Value PropositionsIt’s inspiring what can happen when things get tough. Suddenly we have a far sharper eye and willingness to make a difference. We see things we haven’t seen or bothered about before, and act on them with effect.

And it’s being noticed. If you browse the internet, 100s of examples are shared because they matter. Examples in day to day life from small grocery stores that open earlier just to help elderly, up to business that step up to help their customers, employees or suppliers, and the tech industry is showcasing it’s innovation abilities and agility. In fact we’ve seen more digital transformation in the last month than we had in the last decade.

It makes me smile. It shows we care. It exemplifies how different we can be when the heat is on. And be honest, much of this isn’t costly at all. Most of these initiatives don’t require multi-million budgets, or massive time investments. It just requires us to be sensitive to the opportunity. So I ask out loud: Once we get out of this crisis, how could we keep this ability to make a difference alive – a habit we live by?

Every company can be remarkable. And it all starts with us – people. We don’t need to be market leader, wealthy, or famous – It doesn’t need authority to make a difference. We all can. It’s a mindset.

It’s a mindset in marketing to stop interrupting with empty messages, and instead drive a helpful conversation.

It’s a mindset in product management to stop pushing filling holes, and instead create peaks around the moments that matter

It’s a mindset in sales to stop doing the hard-sell, and instead inspire and change perception around how the problem can be solved in a different, more valuable way.

It all starts with paying attention to what matters. Once you develop an eye to see this it will become hard to un-see it – that where the opportunity starts.

About the author

Sales Pitch

Ton Dobbe is a former B2B software product marketer who's on a mission to save mission-driven SaaS CEOs from the stress of 'not enough' traction. He's the author of The Remarkable Effect, the host of the Tech-Entrepreneur on a Mission podcast, and writes a daily newsletter on the secrets to mastering predictable traction.