#202 – Manuel Bruschi, CEO of Timeular on developing products people are prepared to pay a premium for

Why not only focusing on business value - but as well on user value will help to create momentum

#202 – Manuel Bruschi, CEO of Timeular on developing products people are prepared to pay a premium for Why not only focusing on business value - but as well on user value will help to create momentum

This podcast interview focuses on product innovation that gives each of us the power to fulfill our potential without sacrificing all the other good things in life. My guest is Manuel Bruschi, Founder, and CEO of Timeular.

Manuel Bruschi

Manuel is a former web developer that has been recognized as a Forbes 30 under 30, a Ted speaker, and also a former Austrian National Champion in Rugby 7’s! He’s passionate about the most important resource for a life worth living: Time.

That’s why he co-founded Timeular in 2015. Timeular is a B2B SaaS business that empowers people to track their job routines to then analyze and design better ones. It’s on a mission to help 10M+ people to live a more healthy and rewarding work-life

And this inspired me, and hence I invited Manuel to my podcast. We explore what’s broken in the current market for timesheet applications. Why no matter how simple we make these apps, people still won’t use them. He then shares how’s found the simplest possible solution to the problem: A handshake with your time. We then drill into the journey to take this from an idea into reality and what hurdles he had to overcome to create momentum (and keep the momentum). Last but not least he shares how he’s shaped his organization to be customer-obsessed in everything they do in order to build products their customers cannot live without.

Here are some of his quotes:

We are making something that many people find very annoying way more simple and way more fun. That’s the obvious benefit they get. But then when people actually start to track their time, immediately and more in detail, they see where their time is really going. 

Because the funny thing about time is: our perception of time is distorted by our emotions. One hour of fun feels like five minutes, and one hour of something boring feels like five hours. That’s why we always think those nice things don’t take as much time as we think. And the boring things take way more time than we think.

During this interview, you will learn four things:

  1. Why not only focusing on business value – but as well on user value will help to create momentum
  2. That a product is only worth developing if people are prepared to pay a premium for it.
  3. That it’s not only about creating launch momentum but about securing long-term retention
  4. The value in obtaining a frugal mindset to build a product that people want to use the entire day

For more information about the guest from this week:

 

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