Market expansion strategy: The GAP framework for SaaS CEOs

Posted on Thursday, January 8th, 2026 by Ton Dobbe
(Last Update: March 19th, 2026)

Close the GAP Most expansion fails. Not dramatically – quietly. Eighteen months of effort. Significant burn. Then, a retreat, dressed [...]

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About Ton Dobbe

Product Positioning Consultant for Sales-Led SaaS Scaleups.
I help CEOs turn their better product into higher win rates and shorter sales cycles.
Author of The Remarkable Effect, host of The Remarkable SaaS podcast.
Unlike other consultants, I tie my fees to your results.