Traction Resilience

A Mastermind program providing B2B SaaS CEOs an outlet to air out, recharge and flesh-out burning questions

Do these challenges sound familiar?

How to meet the raised growth expectations?

Securing your next funding round is one thing, but then the pressure is really on...

How to structure to scale faster?

Every stage brings new challenges - The real challenge is in creating leverage without breaking things...

How will you ensure you never run out of money

It's a constant fight: Runway.
Where to place your bets, and where not? How do you secure 'enough' traction....?

Being a CEO can feel very lonely indeed

  • It’s you that everyone trusts that there’s enough runway…
  • It’s your final call to bet on this R&D investment or that sales acceleration…
  • It’s your personal leadership that everyone relies upon when you introduce change…
  • It’s your responsibility to ensure the company meets its raised growth expectations….

Day-to-day challenges. Day-to-day tough calls. Day-to-day worries.
No matter how strong your leadership team is – in the end, no one owns the problem as you do.

It’s exactly that pressure that this CEO Mastermind program is easing.

The CEO Mastermind is a year-round, interactive, online workstream for business software change-makers: An outlet to air out, recharge, and flesh-out burning questions. It’s for founders and CEOs who are determined to deliver their vision. People like you, passionate to shape a software business their customers just keep talking about.


It's about working ON the business ... and make serious progress

Since the start of the Mastermind program, two aspects consistently rose to the surface as something your peers would miss if it were gone: The incredible value of active reflection AND the support to work ‘on’ the business, instead of ‘in’ the business.

Like yourself, they are crazy busy and struggle to find enough time to reflect and work on their top priorities. Like you, they need to find the best answers to questions like: “What do we need to do differently to grow even faster? Or…, “What change do I need to push to meet the raised growth expectations from our investors for next year?” And the list goes on.

The design of the Mastermind solves this stretch. It supports you to tick-off one top priority after the other – while supporting you with generous feedback from like-minded peers and bringing in active reflection to explore new paths and remove blindspots.



How it works

Central to this program is the combo of carefully selected monthly themes blended with the biggest priorities on your agenda.  Each month you’ll declare a mini-project that’s connected to one of those top priorities. In this way, it’s guaranteed you’ll all work ‘on’ the business, make tangible progress, and create a bigger impact. Here’s how it’s structured:

  • Weekly mastermind sessions, we address specific challenges together around a programmatic framework (10 Traits of Remarkable Software Companies) to remove the barriers that hold you back
  • Exclusive private groups to deeply reflect on your challenges, and get generous feedback from your like-minded peers in a safe and confidential environment.

Who's eligible to join?

The CEO Mastermind is for you if you are a B2B SaaS CEO and:

  • Your company has a market-tested product, paying customers, and is ready for scaling up.*
  • You are committed to continuous self-learning and willing to provide generous feedback to others
  • You are eager to join a group of change-makers that define their success by the impact they help their customers create.

(* – To get maximum value from the Mastermind program your revenue ideally sits within the $1M and $10M ARR bracket.)

Value Proposition

What's my investment and what do I get

Your investment: $/€ 1.000,- per quarter, including:

  1. Access to the weekly CEO Masterminds (live) moderated around monthly themes
  2. Full access to a private group on the community platform: Weekly prompts, innovation stories, access to previous masterminds, key learnings, and discussions
  3. A copy of my book ‘The Remarkable Effect’

My guarantees to you:

  1. Quality over quantity. Your cohort will be no bigger than 6-8 like-minded peers
  2. Your cohort will be without any direct competitors
  3. You’ll sign up for a full year, but can cancel your membership till up to 3 months into the program – no questions asked

Ready to start? Here's what happens next:

Step 1: Answer 5 simple questions

It's not for everyone. Drive, values, and where you are on your journey matter because I want to ensure you are surrounded by the right like-minded people to obtain maximum value.

Step 2: Meet another member

I'll reach out to schedule an intake call. Not with me, but with one of your peers that are already a Member of the Mastermind program. This way you'll have all your questions answered in an unfiltered way.

Step 3: Hear if and when you can join

If all signs are green I'll personally confirm when you can start your experience in the CEO Mastermind program. You'll sign up for the next 12 months (but can always decide to cancel the membership until month 3)

Scott Sandland, CEO Cyrano AI

The tribe of people I've worked with over the last year have been amazing. Truly helped me to see opportunities in a new way, hold me accountable in a supportive manner, and focus my core offering and go-to-market strategies.

Dr. Cindy Gordon, CEO SalesChoice

Ton Dobbe is a force you can count on to awaken your leadership potential. His collaborative DNA helps you inspire you to do more,  reach higher, and constantly challenges you to think harder and harder. Guiding you to where you are and where you need to be. I have grown more in this Mastermind than in so many other expensive investments.

Hew Leith, CEO Atomley

These calls are great for refocusing. That's great because the one thing we can't buy more of in this world is time. That's the one thing we lose if we go down the wrong path: You could spend months doing the wrong thing.

Marieke de Ruyter de Wildt, CEO The New Fork

I have direct access to very practical, hands-on knowledge. That's invaluable. It's exactly what you need in a world that's changing so fast. You need peers - and it often feels they're much more than peers.

Jon Ruby, CEO Jonar

Regularly engaging with a group of diverse but uniformly smart peers has been invaluable. I have gotten help in making very actionable decisions. You can't get that from subordinates, only peers.