#261 - Neta Meidav, CEO Vault Platform - on stepping up and making change happen

A story about leveraging tech to rid the world of misconduct and ESG violations.

This podcast interview focuses on product innovation that has the power to help your business resolve and prevent misconduct and ESG violations and, with that, create flawless integrity. My guest is Neta Meidav, Co-founder and CEO of Vault Platform.

NetaNeta is a tech entrepreneur on a very big mission. She started her career at Ofgem as manager of European Strategy and then moved to the Department of Energy and Climate Change, responsible as their Climate Change Negotiator.

In 2017, inspired by the #MeToo movement and her own experiences with harassment, she left her job as a UK climate adviser – to solve this growing global problem.

Her own experiences sparked the big idea behind the Vault platform, which she co-founded in 2018 and leads as the CEO.

Their mission: help companies worldwide become the best and most ethical versions of themselves – thereby creating a world in which every working environment is inclusive, diverse, productive, and safe.

And this inspired me, and hence I invited Neta to my podcast. We explore what’s broken in the world of misconduct reporting. Neta shares her vision of how to solve this problem for good and why that needs a radically different approach. She elaborates on the lessons learned from the pivots she had to undergo, how that turned their entire GTM on its head, and what it took to create a dent in a market that’s dominated by very large companies. Lastly, she shares her secrets on how to turn every employee, their family, and their friends into advocates for the mission.

Here’s one of her quotes

Many of them [competitors] have taken kind of the old analog way of internal reporting, taking it away from a hotline and creating a digital experience. But this is not what Vault is about. This is about truly using technology to unlock new ways of reporting that weren’t there before. And by doing so, changing human behavior.

It’s not about an app. And it’s not about an interface. And it’s not even about accessibility, though; all of those things matter greatly. It’s about leveraging technology to do something very, very different. It’s a completely new way of coming forward. 

During this interview, you will learn four things:

  1. How showing up differently can be your weapon to outperform the largest competitors.
  2. Why the best solutions out there are not about making legacy a digital experience but about changing human behavior.
  3. How to find out as early as possible your SaaS business needs to pivot.
  4. How to create a SaaS business that remains relevant at all times

For more information about the guest from this week:

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About the author

Sales Pitch

Ton Dobbe is a former B2B software product marketer who's on a mission to save mission-driven SaaS CEOs from the stress of 'not enough' traction. He's the author of The Remarkable Effect, the host of the Tech-Entrepreneur on a Mission podcast, and writes a daily newsletter on the secrets to mastering predictable traction.