#210 – Nimrod Priell, CEO of Cord on leveraging Make/Buy/Partner in SaaS

How tiny details can make a huge difference in strategy and go-to-market success

#210 – Nimrod Priell, CEO of Cord on leveraging Make/Buy/Partner in SaaS How tiny details can make a huge difference in strategy and go-to-market success

This podcast interview focuses on product innovation that gives B2B SaaS businesses the opportunity to increase their value by making their product multiplayer.  My guest is Nimrod Priell, CEO of Cord.

Nimrod Priell

Nimrod has been a software pioneer from the very first start. He’s got over 20 years of experience in development, data science and product management and decided in 2019 it was time to make the jump to take on the entrepreneur role. He loves thinking about how we work and how we can make that experience better. 

This is exactly why he started Cord. With a team of designers, engineers, and product craftspeople that have collected some secrets from their tenures at leading tech companies like Google, Facebook and Adobe – their on a mission to leverage those secrets to make collaboration at work more effective.

And this inspired me, and hence I invited Nimrod to my podcast. We explore what’s broken in the way SMEs can create true value from their ever-growing SaaS stack. We discuss the underlying problem and what needs to change in mindset of the SaaS Vendor community to cross the chasm that will bring more value for all. Lastly, Nimrod shares his views on what it takes to build a SaaS business that cannot be ignored.

Here are some of his quotes

“The average SME today, Okta says, has over 90 different SaaS tools. So I saw how these companies work internally, with a lot of tools that are bought, not built-in, and don’t have this ‘connective tissue.’ The tools are built single player and all the communication around them gets stuffed into Slack and inbox. I saw this as a problem because these are b2b SaaS vendors, and this is a problem for their clients.”

During this interview, you will learn four things:

  1. Why the winners in the next decade in SaaS will be the ones building collaboration in their tools
  2. Why complacency in SaaS is the biggest risk of becoming irrelevant – and what to do about it. 
  3. How turning away a lot of business can be a very solid way to grow fast
  4. A secret to creating a viral effect with the products you build

For more information about the guest from this week:

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