What does it take to build a SaaS business that stands out in the market?
(Hint: be prepared to say 'No', even if have contracts from Harvard on the table.)
That's the question I zoomed into in my interview with Visionair and sought-after expert on AI and SEO: ...
As you have seen, I am exploring the art of creating defensible differentiation. And that's a lot about making bets. The fact is every choice opens opportunities but excludes others. So the art is to choose wisely. One of those choices is about how 'deep' you'll tackle a particular problem. ...
One of the most potent ingredients to create defensible differentiation is the DNA of your SaaS product - I refer to that as your Magic Concepts.
Magic Concepts articulate your approach to solving a significant problem. Think of it as the DNA of your SaaS suite. ...
Joran Hofman, CEO of Reditus, shared a valuable lesson worth reflecting upon.
When I asked him, 'What has been a fundamental early decision that you are now benefiting from?' this is what he answered:
We were about to launch version 1.0 of our app, ...
"We're being ghosted..."
That's the simple answer I got last week from a B2B SaaS CEO in my network when I asked, "What's most challenging for you right now?"
"Really? Tell me more," I responded.
"We have enough leads in our pipeline, but too few that 'click' and convert into customers," he replied ...
Jonathan Anderson, CEO of Candu, shared a valuable lesson worth reflecting upon.
When I asked what they do differently to become a SaaS company that people start talking about and keep talking about, here's what he said:
We publish creator showcases so people can see what you've worked on. ...
Every week, I have conversations with SaaS CEOs about the question: How to grow outbound in a predictable way. Often, that question is specifically about LinkedIn.
Deep in our hearts, we all know that the way to succeed is to do the hard work: build meaningful relations. ...
As you've noticed, the past weeks focused a lot on answering the big question: How to accelerate the sales process in B2B SaaS?
Today I've posted my
monthly Essay on it - including some ingredients I haven't covered in the Daily.
Here's the story in a nutshell: ...
TL;DR: To make SaaS premium pricing desirable, stop making it about you - make it about 'them' - your ideal customers.
In the past weeks, I've tried to answer the big question: How to approach SaaS pricing if you want customers to happily pay a premium? ...
TL;DR - Creating something remarkable doesn't have to cost more or take more time. You have to play it smart. "Right now, 100% of our business comes through Word of Mouth and organic traffic."
It's what Manuel Bruschi, CEO of Timeular, ...