Winners in technology evangelism focus on a mindset shift, not the product itself.
Last week I raised the question: If no one realizes what you do is possible, how do you grow predictable traction?
The answer to that is evangelism.Â
For the last 1.5 years at Unit 4, ...
SaaS Product differentiation is the characteristic or characteristics that make your product stand out to your ideal customer in a way that's so valuable that they'd happily pay a premium.
Deprioritizing value creation leads to poor value capture.
It's an open door - I know. But I've been asking around this week how happy B2B SaaS CEOs in my network are with the balance between value creation and value capture in their business,.... and NONE of them were. ...
As you've likely noticed, the past weeks, I've written a lot about a question I get a lot:: 'How do I rapidly scale my SaaS business?'
Today I've
published a final long-form blog on this important topic.Â
I started by zooming out to the bigger question: ...
"One thing that SaaS startups need to think about more is how to get leverage. But, unfortunately, most companies focus on throwing people at the problem and not getting more leverage."
It's a quote from Auren Hoffman, CEO of SafeGraph. Just think about it. You're growing but actually slowing down your business. That's not what your target customers want, not what your employees want, and not what you want. As they say: it doesn't scale.
So how to go about it? How do you scale a Sales-led SaaS business? That's what I aim to answer in this blog.
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We explore what's broken in the world of getting answers and how today's technology is holding us back. Ahmed is sharing his vision about the platform that he's creating to ask any question and have it answered in record time. He shares his big lessons in building a product designed to solve a problem that was perceived as impossible to solve. He digs into the messaging challenges he had to overcome to create predictable traction. Lastly, he shares how his drive to create something that's remembered and makes an impact serves everyone well: his customers, his employees, his business, and his investors.
What are you doing to make your customer constantly perceive the value of your SaaS solution? Aleks Gollu, CEO of 11Sight, answered this question in detail in our podcast interview.
It underpins the predictability of the traction they create for their customers and for themselves.
How? That's what today's reflection is all about.
Many SaaS companies find Product Market Fit – but never scale. They don’t get the motion in place. The big question: Why?
- Sometimes it’s execution.
- Sometimes it’s delivery.
- Sometimes it’s timing.
But what I see as the biggest hurdle: ...
If you look at the funding needs of your SaaS business - is it driven by desperation or from a source of strength?
Answering the question is an easy one. It's a feeling that's pretty black or white. For many SaaS founders, unfortunately, the feeling is one of increased desperation. The pressure to meet expectations often forces us to make decisions to fix the short term, that harm our long-term trajectory.
How do you avoid this? - that's the big question, and what I aim to answer in this blog.
Here are the 7 habits to embrace:
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A market downturn always results in a shock effect - whether it's the recent COVID pandemic, an economic crisis (like we've seen in 2008), or a regional (or global) conflict (such as the effects of what's happening today in Ukraine). And that results in an unpredictable reaction that can last for months, even years.Â
And although the analysts are often not in agreement about the answers - one thing they agree about is: Crisis brings opportunity.
And that opportunity is hidden in the changing priorities. What used to sell well up to yesterday, not necessarily sells today anymore. This is about the perception of value. Something that was mission-critical yesterday can become a nice to have today - and vice versa. So it's not that everything 'locks' (at least not for long) - investment priorities shift. And that's the opportunity to not only meet your forecasts but to exceed them.
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