#32 - How Intelligence augmentation helps Sales professionals to build relationships and grow sales

An interview with Paul Teshima, CEO and Co-founder of Nudge.AI

My guest on the podcast is Paul Teshima, CEO and Co-founder of Nudge.AI

He is the CEO and Co-founder of Nudge.ai, a relationship intelligence platform that  augments sales professionals around the world to access new accounts, analyze deal risk, and measure account health.

Product InnovationHe is a successful technology executive who has run Services, Customer Success, Account Management, Support and Product Management teams.

Earlier in his career, Paul was part of Eloqua’s executive team, and helped lead the company from $0 to over $100 million in revenue, then through IPO and a successful acquisition by Oracle.

The big idea behind Nudge is ‘Your Network is Your Net Worth’. That triggered me, hence I invited Paul to my podcast.

During our interview we explore how technology such as AI can play a significant role to increase the impact sale people can make by intelligently augmenting them, and how it can augment sales management by making CRM data smarter to optimize forecast predictions and their ability to coach their team. Last but not least, we address why today’s generation CRM tools are inadequate especially around its core principle, the ‘R’ of Relationship.


Here are some of his quotes:

The big idea is that your network is your net worth

If you’re going to be successful in sales moving forward, you have to value relationships. You have to build them and grow them over time. You have to use your network as a way to differentiate yourself against other sellers going for the same business

Nudge, fundamentally, calculates the strength of relationships that you have

we can be smart about the things we recommend you do on a daybyday basis.

we take that layer of what we call relationship intelligence. Who knows who and how well.

The system helps them bring those two data points together so you get the best use of your company’s network to get you into deals.

We’re seeing companies generate hundreds of thousands or millions of dollars of pipeline very quickly because of that

During this interview, you will learn three things:

  1. How big impact can be created by rethinking business software’s ability to change behaviour of users
  2. Why it’s key to not only understand the breath of our networks, but more importantly the strength of each connection within it.
  3. That’s success is not so much about the problem you solve, but more about the size of the problem you solve. If you want to create big impact, tackle a big problem.


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About the author

Sales Pitch

Ton Dobbe is a former B2B software product marketer who's on a mission to save mission-driven SaaS CEOs from the stress of 'not enough' traction. He's the author of The Remarkable Effect, the host of the Tech-Entrepreneur on a Mission podcast, and writes a daily newsletter on the secrets to mastering predictable traction.